Yandex advertising technology news
Tired of taking blind guesses when setting up your ad campaigns? With a new A/B testing tool, you don’t have to waste time adjusting different setting options. Run tests, evaluate the performance, and choose the most profitable ones.
iOS and Android app owners who use Mobile Mediation for monetization can now add new ad networks to auctions using In-App Bidding technology. This saves setup time and helps increase revenue.
App developers can now add more great elements to native ads: a new menu icon, prices, ratings for the advertised products, and an image carousel.
Now managing ad units in your mobile apps is much easier.
Android app owners that use Mobile Mediation for monetization can now add the myTarget (project VK) advertising network to auctions using In-App Bidding technology.
The Mobile Ads SDK now automatically takes the contextual data of Android mobile apps into account. This increases ad relevance for your app's audience and can result in an average of 4% higher revenue, according to our experiments.
Mobile app owners can now set different CPM thresholds in Mobile mediation depending on an individual user's geographical location. This means that app owners can flexibly manage the amount they receive for impressions to users from different countries, and thereby more effectively monetize platforms with international audiences.
Yandex Mobile Mediation helps mobile app owners optimize the revenue they earn serving ads from different advertising systems in their app. It does this by using a machine learning algorithm that predicts which system will offer the most favorable bid, and then checks this system first. In this article, we share tips on how to set up mobile mediation.
We are launching a support program for new YAN partners with mobile apps. We invite you to apply to participate in the program if you have at least one mobile app and you have not yet registered in YAN. Along with the income you earn from monetizing your app, you will receive a bonus of the same amount for use in promoting your app in Yandex.Direct.