Now, in addition to Image and Text & Image ads, you can vary your presence in ad networks with video ads — 15-video clips generated using your video content or video backgrounds from our library.
Video ads are a new standalone sales tool that can help you to increase the quality and quantity of their contacts with their target audience. Our data have shown that impressions for video ads offer significantly lower CPA.
Video ads: where and how they appear
Video ads feature per click payment and appear on host sites within our Video Network. Video ads can appear in multiroll format within video content (for example movie trailers on KinoPoisk) as well as in-page format when the ad is built right into the page.
Regardless of the format, you can be sure of the quality of impressions — the Yandex Video Network features premium host sites where your brand safety is guaranteed.
Video ads offer impressions for keywords, Yandex.Audience segments and behavioral targeting.
How do they differ from video extensions?
Video ads are a separate ad type, so you can set separate bids, strategies, and budget limits for them. You can also write separate ad titles and texts for them.
We created this chart to make it easier to compare them:
| Video ads | Video extensions |
|---|---|
| Payment per click | Payment per click |
| Separate text and title (set in Ad Builder) | Ad text and title taken from Text & Image ads |
| Bids for group of video ads | Bid management using adjustments |
| Option to create separate video ad campaign with a separate display strategy | One strategy for entire Text & Image campaign |
| Option to create separate budget for video ads | Shared budget for entire Text & Image campaign |
Two ways to generate video backgrounds for video ads: 1) using your own video content 2) using a clip from the Yandex.Direct library | Three ways to generate video backgrounds for video extensions: 1) using your own video content 2) using a clip from the Yandex.Direct library 3) using images from Text & Image ads (video extensions by default) |
How to create video ads
- Select a Text & Image campaign and create an ad group.
- Add a video ad and choose a design template.
- Make a creative. Load your own video, select a video background from the library or from those you previously used for video extensions. Ad Builder allows you to load video from 14.5 to 60 seconds in length, but only the first 15 seconds will be shown.
- Fill out the ad title, text, domain and legal information (if necessary).
And that's it — check out the preview to see how it turned out. If you are satisfied, you can start impressions.
What about the video extensions that are already in my campaigns?
All the video extensions you have used in your campaigns will remain available and work as they did before.
Now that video ads are available as a separate ad type, it will be easier to manage your impressions in the Yandex Video Network and experiment with this new ad type. Try out new video ads, make interesting new creatives, and don't forget to send us your feedback.
