Introducing a new way to fine-tune Session Replay's recording options
6 June, 19:28

We have released a new option aimed at making usability analytics in Yandex.Metrica even more secure in terms of user privacy. This option lets site owners customize the way our Session Replay tool records any element of a site such as a picture, a chat box, an options menu, or any other block of content.

Talking user-centric analytics at Savage Marketing 2018, June 13-14
1 June, 12:58

At Savage Marketing 2018 in Amsterdam, which takes place June 13-14, we will demonstrate how to do user-centric analysis in Yandex.Metrica using classic reports, individual user profiles and session recordings.

Yandex.Metrica and the GDPR: Additional data processing conditions
21 May, 10:22

We have introduced a new section in the tag settings called "Additional data processing conditions". This section is intended for those Yandex.Metrica users who need to comply with the General Data Protection Regulation (GDPR). In this post, we will discuss what the GDPR is and who should take note of the new section in the tag settings.

Using Yandex.Metrica for SEO: deep dive at ISS Barcelona
3 May, 19:34

On May 8, meet with Yandex.Metrica at the International Search Summit in Barcelona. Our head of promotion Alexandra Kulachikova will talk in-depth about using Yandex.Metrica for search engine optimization and solving other tasks concerned with website business performance.

Summary of first MeasureCamp event in Russia
27 April, 09:11

In April 2018, Yandex.Metrica hosted the first MeasureCamp in Russia. MeasureCamp is an analytics event that regularly takes place in different cities around the world. It is an “unconference” in that the program is put together on the fly, and speakers are self-nominated. We were thrilled to help MeasureCamp Moscow happen! Here’s a quick recap of the event.

Sensitive data masking in Session Replay
23 April, 13:15

Session Replay helps you find flaws in site design by showing you how people interacted with a site in the tiniest detail, including filling out form fields. However, this option should still protect the privacy of site users. That is why we are introducing sensitive data masking, where all the contents of form fields that may contain sensitive data are now automatically changed to asterisks.

New compact interface for creating and editing tags
4 April, 15:03

We have updated the interface for creating and editing tags. Now, creating a new tag is split into two steps: choosing your tag settings, and then installing its code snippet on a site.

Legacy ecommerce code will become obsolete soon – time to make changes to your scripts
2 March, 14:31

Soon, support for the legacy method of transferring ecommerce data that uses preset session parameters will be discontinued. If you still use this method and need to receive ecommerce statistics for your reports, you will need to make changes to your scripts for transferring ecommerce data by March 27.

Come and talk with Yandex.Metrica in person at digital analytics events in Europe
16 February, 15:22

In February and March the Yandex.Metrica team will participate in two conferences on digital analytics and marketing in Turkey and Germany. Join us to get a new perspective on trends in the industry and share your thoughts!

Save time on your routine with scheduled reports
5 February, 12:33

A useful new feature is now available for Yandex.Metrica reports that need to be created regularly. You can now not only save and add reports to your Favorites, but also create scheduled reports. These pre-prepared reports will be created with 100% accuracy (i.e. without sampling) and thus will open instantly in the interface.

New Yandex.Metrica certified partner: agency
24 January, 16:42

Meet Yandex.Metrica’s new certified partner –, an agency that focuses on ROI, ad tech and digital analytics. They operate globally with offices in Amsterdam and Istanbul.

The most useful Yandex.Metrica updates in 2017
15 January, 13:26

Many new features rolled out for Yandex.Metrica last year. We have compiled a list of the most useful ones, which will be especially helpful for those who like to stay up to date with the latest Yandex.Metrica features, but do not regularly check our blog.

Superweek conference in Hungary: let's talk machine learning and digital privacy
20 December 2017, 15:00

We’ll be discussing machine learning algorithms and digital privacy at the Superweek conference in Budapest, which runs from January 29 through February 2.

Adding notes to Yandex.Metrica graphs
18 December 2017, 19:25

There's a new feature to make viewing statistics in Yandex.Metrica more convenient — you can now add notes to any line graphs in Yandex.Metrica reports. This can come in handy if you want to mark the launch date of a new promo-campaign that then caused a spike in your traffic, or if you changed your site layout in such a way that your conversion numbers increased.

How to find “secret” reports in Yandex.Metrica
6 December 2017, 15:10

Some of the most common questions we hear are related to why users can't find certain reports in the interface, or how they can get reports that are currently unavailable. If you wanted to ask the same question, there's good news: now you can find answers for these questions instantly in your counter settings. The new “More features” tab shows the status of all reports that involve additional setup or certain requirements.

Create segments from report rows and go to their Session Replay recordings in one click
9 October 2017, 12:18

You can create a segment in Yandex.Metrica in one click by simply selecting the required row in a report as well as filter the Session Replay recordings for that row. Meanwhile, the “Session recordings” filters Session Replay recordings, meaning you will see only those sessions that belong to the selected report row.

Examine predictive analytics with Yandex.Metrica in London and Berlin
21 September 2017, 11:29

Data from Yandex.Metrica can be used to not only analyze user behavior after the fact, but also predict subsequent user actions. Yandex.Metrica, along with online DIY retailer “220 Volt”, has built a model that calculates the conversion probability for each site user. Head of Yandex.Metrica Viktor Tarnavsky will talk about the steps needed to create a predictive analytics model at the eMetrics summit in London on October 11-12, and in Berlin on November 12-14.

Yandex.Metrica at a glance: detailed presentation at Dmexco conference in Cologne
6 September 2017, 13:44

This year's Dmexco conference on September 13-14 in Cologne is a good opportunity to learn about the major features of Yandex.Metrica first-hand. Yandex.Metrica's head Viktor Tarnavsky and Yandex's Director of Strategic Development Evgeny Lomize will give an in-depth presentation on Yandex.Metrica's capabilities and Yandex's ad technologies stack.

Yandex.Metrica launches agency certification program
9 August 2017, 16:13

Agencies that help businesses grow online need web analytics. Their tasks are difficult, because now it is not only a matter of evaluating the return on investing in ads, but also a constant search for growth points in a dataset. To make it easier for customers to find a partner that is professionally skilled in web analytics, we have launched an agency certification program for Yandex.Metrica.

From screen to screen: cross device conversions
4 August 2017, 16:48

A new feature has become available in Yandex.Metrica – the beta version of the cross device report. This report allows you to track the conversions of customers who have visited your site from several devices. For example, users first visit your site from a mobile device, then later return on a desktop computer and place an order. The cross device report allows you to assess the contribution of different device types to the conversion process and more efficiently allocate your budget to each marketing channel.