Agencies that help businesses grow online need web analytics. Their tasks are difficult, because now it is not only a matter of evaluating the return on investing in ads, but also a constant search for growth points in a dataset. To make it easier for customers to find a partner that is professionally skilled in web analytics, we have launched an agency certification program for Yandex.Metrica.
A new feature has become available in Yandex.Metrica – the beta version of the cross device report. This report allows you to track the conversions of customers who have visited your site from several devices. For example, users first visit your site from a mobile device, then later return on a desktop computer and place an order. The cross device report allows you to assess the contribution of different device types to the conversion process and more efficiently allocate your budget to each marketing channel.
Session Replay 2.0, which was tested in closed beta at the end of last year, is ready to be released to the wider world. Today, access to the new Session Replay tool is available for a portion of Yandex.Metrica users: if you see a new option in the Session Replay tab of your Settings, just activate it and then update your tracking code. In a few months’ time, the Session Replay 2.0 option will appear for all Yandex.Metrica accounts.
What do you do with a website that isn’t selling well even if every single detail was thought through? Founder and general director of online furniture store Anton Makarov has shared his story with Yandex.Metrica. Divan.ru launched with a bright and stylish website design that a lot of time, money and effort went into. However, the site was not performing well with sales, with its conversion rate fluctuating around 0.15 percent.
This summer, Yandex.Metrica’s team will participate in several major events dedicated to digital marketing and analytics. If you happen to attend one of the conferences below, feel free to ask any questions about Yandex.Metrica or talk about web analytics in general. Meet us at The Digital Enterprise Show (Madrid), Search Marketing Expo (Paris), and The Savage Marketing Conference (Amsterdam).
Customers often place orders online, but purchase the goods in person, or they find out about a service on a website and then call the business over the phone. Now these and any other conversions that happen off the internet can be sent to Yandex.Metrica. This means you can associate customer behavior online with their offline actions. Doing so will allow you to assess the impact of different traffic sources and better understand your customer’s journey. You can also use this method to appeal to customers that are active offline through targeted advertising.
You can now create segments based on each stage of a multi-step goal. This will allow you to study sessions in which a complete conversion did not occur for users. Multi-step goal segments can also be used in Session Replay.
Get raw data from Yandex.Metrica for any time period and use it to solve complex analytical tasks, or import it to other analytics systems. Our new program interface, Logs API, makes it possible to download raw data.
Webvisor, our session replay tool, became part of Yandex.Metrica five years ago. Since then the internet has changed a lot. To tackle these new challenges, Yandex.Metrica is creating Webvisor 2.0, which will have improved precision in recording all the details of sessions.
Join us at the Superweek Conference on January 5-7 in Mumbai, India. This annual event brings together digital analysts from all over the world so that they can share experiences and discuss the latest trends.
The head of Yandex.Metrica, Viktor Tarnavskii, will talk about raw data and its implementation in a sophisticated, custom-made attribution model for one of the largest online DIY retailers in Russia.
Now you can track AMP sites using Yandex.Metrica. AMP (Accelerated Mobile Pages) is a special html format that lets you load mobile pages significantly faster. AMP is geared primarily toward the needs of publishers: for news sites and blogs, it’s essential that content is mobile-friendly and downloads in a flash. That’s why in the AMP-compatible counter code, we now support a few attributes that will come in handy when measuring content effectiveness.
The brand new Yandex.Metrica mobile app for iOS and Android allows you to quickly check the latest traffic numbers and trends.
Yandex.Metrica now has a new feature — user parameters — which allows you to analyze your audience more deeply by assigning your own customized attributes to your site’s users. Moreover, you can do this both during the session and after its completion.
This article we will talk about uploading user parameters offline. This method lets you add information that you already have in your database (such as customer income or loyalty status) to your reports.
To add your own customer data to reports, you must transfer your user parameters to Metrica: you can either send them online (while the visitor is on the site) or offline by uploading a csv file. We'll discuss both methods in detail over two article-workshops.
Now you can also incorporate data from that unique user's previous sessions, as well as information that Yandex.Metrica has gathered about their characteristics. In other words, the new segmentation capabilities let you work with the user's entire session history saved on Metrica.
More and more sites are switching to the secure https protocol and this has become an inconvenient fact for many website owners whose sites are still running on http. Specifically, sites who have not yet switched to https are seeing higher percents of direct visits.
Say you want to know how visitors interact with your product pages, but you have a lot of different products on your site and each individual product page gets too few clicks to do an analysis. Now you can gather clicks from all your product pages and display them as one page.
The new report is available in the Technology section. Ad blocking data can also serve as a segmentation criterion: you can compare how users who viewed your ad behaved in comparison with those who didn't.