We would like to welcome two new agencies — OMD Resolution and Webcom Group — to our list of Yandex.Metrica certified partners! Both agencies have considerable experience in online advertising and analytics.
We are excited to announce a new Yandex.Metrica connector created by Supermetrics. It lets you seamlessly transmit your Yandex.Metrica data to Google Studio, Google Sheets, or MS Excel. If you are looking for additional insights, this is an easy solution — the connector goes live with just a few clicks. It also doesn't require you to deal directly with the Yandex.Metrica Logs API, which is intended for users with programming skills.
The basis of any business is its customers. In order to further analyze the behavior of users and their needs with Yandex.Metrica, the new “Users” report has been launched, which contains the anonymous profiles of all site users with a detailed history of their sessions. The new report will help you to better understand how users proceed towards a purchase from session to session, and find new ways to increase customer profitability.
If you place ads on Yandex.Direct, you have probably analyzed return on your campaigns both in Yandex.Direct and Yandex.Metrica statistics. Attribution models appeared recently in the Yandex.Direct Report Wizard. In this post, we'll explain how they differ from the attribution models in Yandex.Metrica and how these differences affect data in the reports.
At Savage Marketing 2018 in Amsterdam, which takes place June 13-14, we will demonstrate how to do user-centric analysis in Yandex.Metrica using classic reports, individual user profiles and session recordings.
We have introduced a new section in the tag settings called "Additional data processing conditions". This section is intended for those Yandex.Metrica users who need to comply with the General Data Protection Regulation (GDPR). In this post, we will discuss what the GDPR is and who should take note of the new section in the tag settings.
On May 8, meet with Yandex.Metrica at the International Search Summit in Barcelona. Our head of promotion Alexandra Kulachikova will talk in-depth about using Yandex.Metrica for search engine optimization and solving other tasks concerned with website business performance.
In April 2018, Yandex.Metrica hosted the first MeasureCamp in Russia. MeasureCamp is an analytics event that regularly takes place in different cities around the world. It is an “unconference” in that the program is put together on the fly, and speakers are self-nominated. We were thrilled to help MeasureCamp Moscow happen! Here’s a quick recap of the event.
Session Replay helps you find flaws in site design by showing you how people interacted with a site in the tiniest detail, including filling out form fields. However, this option should still protect the privacy of site users. That is why we are introducing sensitive data masking, where all the contents of form fields that may contain sensitive data are now automatically changed to asterisks.
We have updated the interface for creating and editing tags. Now, creating a new tag is split into two steps: choosing your tag settings, and then installing its code snippet on a site.
Soon, support for the legacy method of transferring ecommerce data that uses preset session parameters will be discontinued. If you still use this method and need to receive ecommerce statistics for your reports, you will need to make changes to your scripts for transferring ecommerce data by March 27.
In February and March the Yandex.Metrica team will participate in two conferences on digital analytics and marketing in Turkey and Germany. Join us to get a new perspective on trends in the industry and share your thoughts!
A useful new feature is now available for Yandex.Metrica reports that need to be created regularly. You can now not only save and add reports to your Favorites, but also create scheduled reports. These pre-prepared reports will be created with 100% accuracy (i.e. without sampling) and thus will open instantly in the interface.
Meet Yandex.Metrica’s new certified partner – PlanB.media, an agency that focuses on ROI, ad tech and digital analytics. They operate globally with offices in Amsterdam and Istanbul.
Many new features rolled out for Yandex.Metrica last year. We have compiled a list of the most useful ones, which will be especially helpful for those who like to stay up to date with the latest Yandex.Metrica features, but do not regularly check our blog.
We’ll be discussing machine learning algorithms and digital privacy at the Superweek conference in Budapest, which runs from January 29 through February 2.
There's a new feature to make viewing statistics in Yandex.Metrica more convenient — you can now add notes to any line graphs in Yandex.Metrica reports. This can come in handy if you want to mark the launch date of a new promo-campaign that then caused a spike in your traffic, or if you changed your site layout in such a way that your conversion numbers increased.
Some of the most common questions we hear are related to why users can't find certain reports in the interface, or how they can get reports that are currently unavailable. If you wanted to ask the same question, there's good news: now you can find answers for these questions instantly in your counter settings. The new “More features” tab shows the status of all reports that involve additional setup or certain requirements.
You can create a segment in Yandex.Metrica in one click by simply selecting the required row in a report as well as filter the Session Replay recordings for that row. Meanwhile, the “Session recordings” filters Session Replay recordings, meaning you will see only those sessions that belong to the selected report row.