Session Replay 2.0 evolves with more detailed recordings and improved playback
23 November, 15:19

We’ve added new functionality to Session Replay 2.0 that gives you more insight into how users interact with websites. The recordings are now more detailed, and the playback function has new features that help you find events of interest more quickly.

Let’s meet at Istanbul MeasureCamp and eMetrics Summit Berlin!
30 October, 11:20

Istanbul MeasureCamp is going to be the first ever MeasureCamp unconference in Turkey, while eMetrics Summit Berlin is one of the biggest digital analytics events in Europe.  Join us there for interesting discussions about analytics!

Upcoming events featuring Yandex.Metrica in London and Milan
5 October, 06:12

This fall, Yandex.Metrica's team will be available for a chat at two locations in Europe. Check out the list of the upcoming events in London and Milan.

Deep dive into user-centric analytics and testing with Yandex.Metrica in Istanbul
21 September, 18:50

On October 4, join the Yandex.Metrica team in Istanbul for a series of in-depth talks about user-centric analytics and testing, followed by a workshop where you'll learn about the most useful Yandex.Metrica features. 

Introducing two new Yandex.Metrica certified partners
18 August, 13:08

We would like to welcome two new agencies — OMD Resolution and Webcom Group — to our list of Yandex.Metrica certified partners! Both agencies have considerable experience in online advertising and analytics. 

Connect Yandex.Metrica to Google Sheets and Data Studio with Supermetrics
8 August, 19:28

We are excited to announce a new Yandex.Metrica connector created by Supermetrics. It lets you seamlessly transmit your Yandex.Metrica data to Google Studio, Google Sheets, or MS Excel. If you are looking for additional insights, this is an easy solution — the connector goes live with just a few clicks. It also doesn't require you to deal directly with the Yandex.Metrica Logs API, which is intended for users with programming skills.

Site users in the center of attention – check out the new report with detailed customer profiles
6 August, 12:05

The basis of any business is its customers. In order to further analyze the behavior of users and their needs with Yandex.Metrica, the new “Users” report has been launched, which contains the anonymous profiles of all site users with a detailed history of their sessions. The new report will help you to better understand how users proceed towards a purchase from session to session, and find new ways to increase customer profitability.

Attribution models in Yandex.Metrica and in Yandex.Direct: how they work
16 July, 12:35

If you place ads on Yandex.Direct, you have probably analyzed return on your campaigns both in Yandex.Direct and Yandex.Metrica statistics. Attribution models appeared recently in the Yandex.Direct Report Wizard. In this post, we'll explain how they differ from the attribution models in Yandex.Metrica and how these differences affect data in the reports. 

Introducing a new way to fine-tune Session Replay's recording options
6 June, 19:28

We have released a new option aimed at making usability analytics in Yandex.Metrica even more secure in terms of user privacy. This option lets site owners customize the way our Session Replay tool records any element of a site such as a picture, a chat box, an options menu, or any other block of content.

Talking user-centric analytics at Savage Marketing 2018, June 13-14
1 June, 12:58

At Savage Marketing 2018 in Amsterdam, which takes place June 13-14, we will demonstrate how to do user-centric analysis in Yandex.Metrica using classic reports, individual user profiles and session recordings.

Yandex.Metrica and the GDPR: Additional data processing conditions
21 May, 10:22

We have introduced a new section in the tag settings called "Additional data processing conditions". This section is intended for those Yandex.Metrica users who need to comply with the General Data Protection Regulation (GDPR). In this post, we will discuss what the GDPR is and who should take note of the new section in the tag settings.

Using Yandex.Metrica for SEO: deep dive at ISS Barcelona
3 May, 19:34

On May 8, meet with Yandex.Metrica at the International Search Summit in Barcelona. Our head of promotion Alexandra Kulachikova will talk in-depth about using Yandex.Metrica for search engine optimization and solving other tasks concerned with website business performance.

Summary of first MeasureCamp event in Russia
27 April, 09:11

In April 2018, Yandex.Metrica hosted the first MeasureCamp in Russia. MeasureCamp is an analytics event that regularly takes place in different cities around the world. It is an “unconference” in that the program is put together on the fly, and speakers are self-nominated. We were thrilled to help MeasureCamp Moscow happen! Here’s a quick recap of the event.

Sensitive data masking in Session Replay
23 April, 13:15

Session Replay helps you find flaws in site design by showing you how people interacted with a site in the tiniest detail, including filling out form fields. However, this option should still protect the privacy of site users. That is why we are introducing sensitive data masking, where all the contents of form fields that may contain sensitive data are now automatically changed to asterisks.

New compact interface for creating and editing tags
4 April, 15:03

We have updated the interface for creating and editing tags. Now, creating a new tag is split into two steps: choosing your tag settings, and then installing its code snippet on a site.

Legacy ecommerce code will become obsolete soon – time to make changes to your scripts
2 March, 14:31

Soon, support for the legacy method of transferring ecommerce data that uses preset session parameters will be discontinued. If you still use this method and need to receive ecommerce statistics for your reports, you will need to make changes to your scripts for transferring ecommerce data by March 27.

Come and talk with Yandex.Metrica in person at digital analytics events in Europe
16 February, 15:22

In February and March the Yandex.Metrica team will participate in two conferences on digital analytics and marketing in Turkey and Germany. Join us to get a new perspective on trends in the industry and share your thoughts!

Save time on your routine with scheduled reports
5 February, 12:33

A useful new feature is now available for Yandex.Metrica reports that need to be created regularly. You can now not only save and add reports to your Favorites, but also create scheduled reports. These pre-prepared reports will be created with 100% accuracy (i.e. without sampling) and thus will open instantly in the interface.

New Yandex.Metrica certified partner: agency
24 January, 16:42

Meet Yandex.Metrica’s new certified partner –, an agency that focuses on ROI, ad tech and digital analytics. They operate globally with offices in Amsterdam and Istanbul.

The most useful Yandex.Metrica updates in 2017
15 January, 13:26

Many new features rolled out for Yandex.Metrica last year. We have compiled a list of the most useful ones, which will be especially helpful for those who like to stay up to date with the latest Yandex.Metrica features, but do not regularly check our blog.