Ten years ago, CPC was a trendy metric for measuring ad performance, while tracking conversions or (heaven forbid) ROI were the exclusive province of the most advanced marketers and analysts. In the spring of 2009, Yandex.Metrica left private beta, making conversion analytics much more democratic and available to everyone. There was even a moment when the service was almost renamed to Conversion Meter due to the team's enthusiasm for measuring the real business performance of a website.
We've added two new traffic sources to Yandex.Metrica: content recommendation platforms and messengers. They are shown in the "Sources, summary" report in the general list of channels driving traffic to a website. Clicks from recommendation platforms are detected automatically, while messengers will need UTM markup.
The second Italian MeasureCamp will take place on 18 May in Rome. This time, the unconference is going to be a bit different, with a whole day before the event reserved exclusively for workshops. Our team will hold a three-hour workshop on digital analytics frameworks.
On 21 March, we will hold a one-day intensive workshop in Berlin. If you've already booked your seat, meet the seasoned speakers who will guide you through the training. If you haven't yet registered for the workshop, no worries — there are still seats available. Simply fill out a short form to apply.
On 21 March, join our one-day intensive workshop in Berlin. There will be lots of hands-on practice, meaningful discussions with Yandex.Metrica's team memebers, and a relaxed fireside chat atmosphere ;)
It's time for our traditional round-up of the most useful features that were rolled out last year. Check if you know all of them!
In the tag settings, you may have noticed a new code snippet to install on your site. It is optimized for the latest web technologies and provides support for the new features we plan to add to Yandex.Metrica.
We’ve added new functionality to Session Replay 2.0 that gives you more insight into how users interact with websites. The recordings are now more detailed, and the playback function has new features that help you find events of interest more quickly.
Istanbul MeasureCamp is going to be the first ever MeasureCamp unconference in Turkey, while eMetrics Summit Berlin is one of the biggest digital analytics events in Europe. Join us there for interesting discussions about analytics!
This fall, Yandex.Metrica's team will be available for a chat at two locations in Europe. Check out the list of the upcoming events in London and Milan.
On October 4, join the Yandex.Metrica team in Istanbul for a series of in-depth talks about user-centric analytics and testing, followed by a workshop where you'll learn about the most useful Yandex.Metrica features.
We would like to welcome two new agencies — OMD Resolution and Webcom Group — to our list of Yandex.Metrica certified partners! Both agencies have considerable experience in online advertising and analytics.
We are excited to announce a new Yandex.Metrica connector created by Supermetrics. It lets you seamlessly transmit your Yandex.Metrica data to Google Studio, Google Sheets, or MS Excel. If you are looking for additional insights, this is an easy solution — the connector goes live with just a few clicks. It also doesn't require you to deal directly with the Yandex.Metrica Logs API, which is intended for users with programming skills.
The basis of any business is its customers. In order to further analyze the behavior of users and their needs with Yandex.Metrica, the new “Users” report has been launched, which contains the anonymous profiles of all site users with a detailed history of their sessions. The new report will help you to better understand how users proceed towards a purchase from session to session, and find new ways to increase customer profitability.
If you place ads on Yandex.Direct, you have probably analyzed return on your campaigns both in Yandex.Direct and Yandex.Metrica statistics. Attribution models appeared recently in the Yandex.Direct Report Wizard. In this post, we'll explain how they differ from the attribution models in Yandex.Metrica and how these differences affect data in the reports.
At Savage Marketing 2018 in Amsterdam, which takes place June 13-14, we will demonstrate how to do user-centric analysis in Yandex.Metrica using classic reports, individual user profiles and session recordings.
We have introduced a new section in the tag settings called "Additional data processing conditions". This section is intended for those Yandex.Metrica users who need to comply with the General Data Protection Regulation (GDPR). In this post, we will discuss what the GDPR is and who should take note of the new section in the tag settings.
On May 8, meet with Yandex.Metrica at the International Search Summit in Barcelona. Our head of promotion Alexandra Kulachikova will talk in-depth about using Yandex.Metrica for search engine optimization and solving other tasks concerned with website business performance.
In April 2018, Yandex.Metrica hosted the first MeasureCamp in Russia. MeasureCamp is an analytics event that regularly takes place in different cities around the world. It is an “unconference” in that the program is put together on the fly, and speakers are self-nominated. We were thrilled to help MeasureCamp Moscow happen! Here’s a quick recap of the event.