What is a preset tag?

A preset tag with the name "TurboPages" is automatically generated when you create your first Turbo page in the Yandex.Direct interface. This tag gathers data about user behavior that you can then use to improve the performance of your landing page and your ad campaigns. Your preset tag and its statistics can be found in Yandex.Metrica. Goals for preset tags are also generated automatically. You can see the recently expanded list of automatically generated goals in the help section.

Distinguishing between preset and custom tags

Custom tags allow you to set up your own goals in a new tag (or the main tag for your sites and link them to the sections needed right in Turbo page builder in the Yandex.Direct interface. Your custom tag reflects your specific needs: with your goals, your name, and the sections or elements of your site that will provide the data you need. Most importantly, you can do this without making changes to your site's code. Goals must be indicated for request forms and contact via phone button.

How to enable a preset tag for your Turbo page in Yandex.Direct

1. Create a tag in Yandex.Metrica or select an existing one.

We recommend linking the tag from your main page to your Turbo page, so that you can correctly asses the performance of each individual canal. You can also create a separate tag especially for your Turbo page. 

2. Create the goals you need in the tag.

For example, a goal could be the user pressing "Share" or completing some other action important for your business.

3. Link your goals 

 You can link a goal from the Yandex.Direct interface to each element:

• Start editing your Turbo page or create a new one.
• Click on Analytics and select the custom tag type.
  
• Choose the relevant site section.
• Add the tag number into the Yandex.Metrica goals field, and add a name for the goal. The name of your goal on your Turbo page should match the name in Yandex.Metrica.

As we work to improve Turbo pages in Yandex.Direct, your feedback and suggestions are key to our success so please don't hesitate to tell us your ideas via the feedback form.