This workshop is for you

If you already know your way around Yandex.Metrica and are familiar with web analytics in general, but want to learn more about using analytics to help you reach your goals for your business.

The workshop is intended for analysts and marketers as well as business owners.

What you will learn

• choose the right performance metrics for businesses, big and small
• calculate return on investment for online marketing
• determine the key parameters of your target audience
• optimize the design and content of your site to maximize conversion rates
• when and how to use the Yandex.Metrica APIs

And that's not all — have a look at the full program to learn more.

How to attend

The event is free, but the number of seats is limited, so it's essential that you send us a request to confirm your spot in advance.

We hope to see you there!