Ads for mobile apps in Yandex.Direct
A special format of direct ads, designed specifically to promote mobile apps — attracting new users, increasing the number of installs and bringing back users to the app who stopped using it. By clicking on the ad, the user is taken directly to the relevant page in the app store, where they can download the app with just one tap.
High-quality audiences
- Exclusive traffic. Millions of users see ads for mobile apps on Yandex search on mobile devices, as well as on sites in the Yandex Advertising Network, which pass a thorough selection process.
- Special targeting. Ads for mobile apps appear in response to selected keywords or according to retargeting lists. For example, advertisers can decide which age or gender they want to see their ads. They can likewise target users by operating system (iOS or Android), device type (smartphone/tablet) and connection type (Wi-Fi/mobile).
If you are just beginning to get to know your audience, autotargeting can choose the queries for which your ads will appear, and Yandex’s Look-alike technology can help to target impressions to people who behave on the Internet the same way as your users.
Detailed settings
- Quick start. When creating an ad, enter the link to your app in the app store and add a tracker, write ad texts and you are ready to launch. Yandex.Direct will determine the operating system (Android or iOS), load additional elements like the icon, rating, price and number of reviews into the ad, find the right audience and maintain the CPI you set.
The system tracks the relevance of information and automatically takes updated information from the app store, and even stops ads temporarily if your app is unavailable.
More advanced users still have the option to add keywords, adjust their bids and fine tune other settings.
- Mobile strategies. In addition to typical bid management strategies, there are two special strategies available for ads for mobile apps: Average CPI or Weekly budget: Maximum installations.
Transparency and control
- Payment only for real clicks. Yandex’s antifraud system filters our low-quality traffic, protects against bots in real time using both online checks based on machine learning as well as offline analysis of user behavior. Thanks to anti-fraud protection, advertisers can be sure that they are paying only for real clicks.
- All statistics in Yandex.Direct. Assessing the performance of your ads for mobile apps and their strategies is easy with Report Wizard and tracking systems that send data about new installs from app stores to Yandex.Direct.
Ad placement costs
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions