Search banners in Yandex.Direct
Yandex search banners are one of the most effective ways to maximize your reach of the audiences interested in a certain topic. They appear to the right of Yandex search results, and can also be shown on Yandex partners’ search results pages, like go.mail.ru and rambler.ru. Search banners appear in response to user search queries and get the user’s full attention since there are no competing ads on the page.
The best of display and contextual advertising in one product:
Impressions for interested users
Broad reach of your target audience
Payment for quality traffic only
Large banners
240×400 banner up to 120 KB in size
Who are search banners for?
Search banners can help you if you want to:
- increase brand awareness
- bring new products to market
- create strong thematic links with your brand
- promote sales among your target audience
- attract dealers and wholesale customers
Ad placement costs
Table 1
| Placement format | Payment currency | Minimum Cost per 1 click for Ad without image (excl. VAT) | Cost per 1 click for Ad with an image, including Smart banners (excl. VAT) | Minimum order amount (RUB) (excl. VAT) |
|---|---|---|---|---|
| Advertising | RUB | 0,3 | 1 | 1000 |
| Advertising | KZT | 1 | 3 | 5000 |
| Advertising | USD | 0,01 | 0,03 | 15 |
| Advertising | EUR | 0,01 | 0,03 | 15 |
| Advertising | CHF | 0,01 | 0,03 | 15 |
| Advertising | TRY | 0,01 | 0,03 | 50 |
| Advertising | BYN | 0,01 | 0,03 | 30 |
Product information
- Ad with geotargeting.
- When calculating the cost, no seasonal rate applies
- The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
Expand your reach of your target audience
Create your own Yandex search banner