Managing feeds

Smart banners are currently in beta testing. Access to smart banner creation is limited. Contact your Yandex manager for help, or refer to the services of your ad agency.

To create a smart banner, you need to add the feed (a file with information about your products and services). Yandex.Direct will analyze the content of the feed and automatically generate a smart banner with product offerings to be displayed in the ad networks. You can use a feed that was uploaded when creating dynamic ads.

Feed requirements

Adding a Feed

To add a feed, click on the Feeds link on the campaign list page. On the Feed management page, click the +Add feed button.

Select the business type you need to add a feed for: Retail, Hotels, Automobiles, Realty, Flights.

To send a feed to Yandex.Direct, add the file link or upload the file. You can add up to 20 feeds.

Post the feed on your store website. The feed must not exceed 512 MB in size. Once a day, the file is downloaded by the robot and updated data is imported into Yandex.Direct. To generate smart banners or dynamic ads, the robot also checks the feed daily (or more often, when possible) for product-offer selection according to the filters that were set. For large feeds, these checks may occur less frequently.

The file must be accessible via HTTP, HTTPS, or FTP. You can use authorization to control access. In this case, enter the user name and password when you upload your feed. If you modify the URL or authorization data, make the appropriate changes in the feed.

If the links have UTM tags not suitable for tracking an ad campaign, it's recommended that you delete them. Just select Automatically delete UTM tags. You can add new UTM tags on the page where you edit ad groups (the +Add parameters to links button).

You can place your feed in an archive created with the use of compression algorithms such as ZIP (.zip) or GNU ZIP (.gz).

If an error occurred while adding the feed (for example, the feed size, format, or link length do not meet the requirements), you will see the “Upload error” status. To view the error report, click the More information link.

Validating the file

The following requirements are checked for when reading the file:

  • all the required elements are present
  • all element names are correct
  • each element is only present once

If any of these requirements is not met, the file will be rejected.

If you change the link, authorization parameters or feed elements, the file will get sent for validation automatically.