Yandex is the leading search engine in Russia, with an audience of over 89% of Russian internet users. Combined with the Yandex Advertising Network, comprising thousands of high-quality sites reaching an additional 34 million users in Russia, Yandex offers advertisers the unique opportunity to tap into a Russian online audience unrivaled in size.
Yandex’s variety of ad formats each have unique features and advantages. To determine which tools are best suited to help you reach your goals, take a look at the advertising formats available.
Show the ads that meet users’ needs
Promote your page in the search results of Russia’s most popular search engine
Place ads on YAN content sites
Attract the attention of 80% of Russia’s internet audience by displaying ads on YAN
Increase installations at the best price
Drive app downloads with ad formats specialized for mobile audiences
Exclusive to Yandex
Generate customized banners for current and potential customers
Display banner in Yandex search results
Watch this video to find out just how easy it is to place ads in Yandex.Direct, Russia’s leading contextual advertising platform with over 600,000 loyal advertisers.
Ad Placement Costs
SERP banner ads are priced on a pay-for-action rate, allowing you to define your advertising goals and costs.
The auction-style sales system accomodates budgets of any size. Regardless of currency, Yandex CPCs have historically proven to be consistently lower in comparison to competitors’.