Paid search

Yandex is the leading search engine in Russia, with an audience of over 89% of Russian internet users. Combined with the Yandex Advertising Network, comprising thousands of high-quality sites reaching an additional 34 million users in Russia, Yandex offers advertisers the unique opportunity to tap into a Russian online audience unrivaled in size.

Yandex’s variety of ad formats each have unique features and advantages. To determine which tools are best suited to help you reach your goals, take a look at the advertising formats available.

Advertising formats

Using Yandex.Direct

Watch this video to find out just how easy it is to place ads in Yandex.Direct, Russia’s leading contextual advertising platform with over 600,000 loyal advertisers.

Ad Placement Costs

SERP banner ads are priced on a pay-for-action rate, allowing you to define your advertising goals and costs.

The auction-style sales system accomodates budgets of any size. Regardless of currency, Yandex CPCs have historically proven to be consistently lower in comparison to competitors’.