Ad Builder

Ad Builder has templates that you can use to create interesting video ads. You can create an unlimited number of creatives for free, without any special skills or experience.

To make a creative:
  1. Under Video, click Builder. Choose one of the template options in the Ad Builder window that opens.

  2. To make a creative, you can use your own video (for example, from Video Builder), pick a video from the library, or use a previously uploaded video (including videos you used for video extensions). Our experiments show that your own videos are 5 times more effective than stock videos.

    You don't need to hire professionals or rent a studio to make your own video. You can film a clip on your smartphone if it has a good camera, buy a video from a stock database, or make an animation from your product photos in Video Builder. Pay attention to the requirements for video clip content.

    Technical requirements for video clips
    Format MP4, WebM, MOV, QT, FLV, AVI
    Size maximum 100 MB
    Duration Between 5 and 60 sec
    Aspect ratio 3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
    Minimum resolution 360p
    Recommended resolution 1080p
    Video frame rate from 20 frames/second
    Video codecs H.264, VP6F, VP8, Theora
    Number of video tracks 1
    Minimum quality 44 kHz, 16 Kbit/s, stereo
    Audio codecs AAC, MP3, Vorbis
    Number of audio tracks no more than 1
    File codec avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
    Cover No
    Note. The videos created in Video Builder meet all the above requirements.

    Recommendations for preparing videos in the context of the new player design.

    Upload your own video clip from your computer or using a link, or select a video created in Video Builder. The audio will be added automatically from the video you upload.

    It will take a few minutes to process your video clip. If any errors occur while loading it, you will see an error message. More details about potential errors.

  3. Enter the ad title and text, and specify the link to your site in Domain. The domain shown in the creative must match the domain of the landing page. If you are using your own video, and it already has a text and link to your site, you don't have to add them in the Ad Builder.

  4. Set the button text. The action must lead to the site or launch the app. Examples: “More”, “Order”, “Buy”.

  5. Enter the age restrictions and required information under Legal information. In the ad, they will be available in the menu in the upper-right corner of the video.

The creative must contain all the information required by law and the Yandex rules. The texts in the creative and the domain must meet the same requirements as other ads served through Yandex.Direct.

You can view all changes you make instantly in the preview area. When you have finished working on your ad creative, click Create. The creative will be added to the video ad.

Updated player design

The ad player has a new position and format of the go-to-site button. It is fixed in the lower-left corner of the video and has a color that can't be changed. Keep the changes in mind when building your creatives:

  • It's better to place the main ad content in the central part of the video with a margin of about 5% from the top and 18% from the bottom.
  • If needed, place a disclaimer at the bottom of the video in the lower 10% to make sure that the buttons don't overlap the notice.

The example applies to most formats. The range depends on the format and device. For example, the button is the smallest on the desktop if the user is watching a full-screen video. The button is the largest on a small smartphone screen.

You don't need to insert legal notices into the video when building your ad. Add the notice to Legal information when uploading your video: the notice will be available in the top-right menu of the video.