Ad Builder

Ad Builder has templates that you can use to create interesting video ads. You can create an unlimited number of creatives for free, without any special skills or experience.

To make a creative:
  1. In the Creative section, click Add → Create new from template. Choose one of the template options in the Ad Builder window that opens.

  2. To make a creative, you can use your own video (for example, from Video Builder), pick a video from the library, or use a previously uploaded video (including videos you used for video extensions). Our experiments show that your own videos are 5 times more effective than stock videos.

    You don't need to hire professionals or rent a studio to make your own video. You can film a clip on your smartphone if it has a good camera, buy a video from a stock database, or make an animation from your product photos in Video Builder. Pay attention to the requirements for video clip content.

    Technical requirements for video clips
    Format MP4, WebM, MOV, QT, FLV, AVI
    Size maximum 100 MB
    Duration From 15 to 60 sec

    You can upload a videoclip of up to 60 seconds, but only the first 15 seconds will be shown.

    Aspect ratio 16:9
    Minimum resolution 640 × 360 pixels
    Video frame rate between 20 and 30 frames/second
    Video codecs H.264, VP6F, VP8, Theora
    Number of video tracks 1
    Minimum quality 44 kHz, 16 Kbit/s, stereo
    Audio codecs AAC, MP3, Vorbis
    Number of audio tracks no more than 1
    File codec avc1, F4V, isom, M4A, M4V, mmp4, mp41, mp42, qt
    Cover No
    Note. The videos created in Video Builder meet all the above requirements.

    Upload your own video clip from your computer or using a link, or select a video created in Video Builder. The audio will be added automatically from the video you upload.

    It will take a few minutes to process your video clip. If any errors occur while loading it, you will see an error message. More details about potential errors.

  3. Enter the ad title and text, and specify the link to your site in Domain. The domain shown in the creative must match the domain of the landing page.

  4. Set the color for the text and button.

  5. Enter the age restrictions and required information under Legal information.

The creative must contain all the information required by law and the Yandex rules. The texts in the creative and the domain must meet the same requirements as other ads served through Yandex.Direct.

You can view all changes you make instantly in the preview area. When you have finished working on your ad creative, click Create. The creative will be added to the video ad.