London
29 May 2019
Yandex is a pioneering internet technology company with a background of 19 years developing user-oriented products and services based on cutting-edge proprietary technologies — from neural networks and machine learning, to cloud storage and big data analytics. More than 88%* of internet users in Russia use Yandex products and services on their desktop and mobile devices. *Mediascope, October 2018

YES! We are ready for yet another Yandex Expert Summit! This year a top digital marketing event for those advertising professionals who already use the tools and services provided by Yandex, as well as those who would like to learn more about them, will take place on 29 May at the Hospital Club in London.

Experience Yandex products, meet Yandex experts face-to-face, ask them all your questions, share your feedback, and learn first-hand about the latest trends and innovations in advertising technology, digital marketing and analytics.

During the course of this one-day event, you will hear talks that will let you in on the latest updates and special settings in Yandex.Direct, receive tips on how to get the most out of your campaigns and find out what’s new in the good old display advertising and what to do with all of it right now.

Your YES day will also include real-life case studies and workshops where you will learn the practical skills of using Yandex tools and services for maximum results.

Programme
12:30–01:00
Registration. Welcome coffee
1:00–1:10
Greeting and introduction
Tatiana Kalinina, Business Development Director, Yandex
1:10–1:40
Keynote-Video: the future of digital advertising
Vladimir Mosin, Head of Product development group
1:40-2:10
Yandex news bulletin
Elena Willems, Senior Account Manager
Anna Wilsdon, Account Manager
2:10–2:30
"Yandex Ecosystem - the Future is here"
Vladimir Mosin, Head of Product development group
2:30–2:45
Break
2:45–3:15
Opportunities in Russia for British businesses
Alf Torrents, Executive Director, Russo-British Chamber of Commerce
3:15–4:00
Expansion into Russia approach & Case studies
Alexandra Mezhonova, Associate Client Director, Forward PMX
Alexei Filippov, Business Development Manager, Forward PMX
4:00–4:15
Break
4:15–4:45
Yandex.Metrica Analytics - Building value for Advertisers
Natalia Kursheva, Yandex
4:45–5:30
The Evolution of Attribution Modeling: Looking for Meaning Beyond Last ClickPanel discussion, moderated by Nick Wilsdon, Vodafone
Tom Lowes, Marin Software
Joel Coppersmith, Forward PMX
Matthew Vignieri, Kenshoo
Daria Ishimova , Yandex
Jafar Mahir, Performics
5:30–7:00
Dinner and party

Secure yourself a place at the YES conference! Register now to use this fantastic opportunity to attend our annual product briefing at the h Club in London on 29 May, and expand your adtech knowledge, share performance boosting practices and exchange experiences with our growing Yandex expert community.

24 Endell Street, London, WC2H 9HQ