Premium Banner in Maps
Premium Banner in Maps is a media format that ensures maximum brand recognition. The premium format is shown in the Navigator at the plotting stage and allows to learn about the offer in detail.
The format helps:
Generate demand for goods or services
Increase brand awareness among motorists
Reach a broad paying audience
Yandex Navigator is a tool for motorists to plot a route, monitor the traffic situation and traffic jams. The application is used by 27 million drivers every month.
Table 1
| Product name | Format of materials | Location of materials | CPM (rubles) | Minimum order size (RUB, net of VAT) |
|---|---|---|---|---|
| Premium banner in Maps | Premium banner – .png image, 1280×256 px, up to 1 MB (Optional use of an image with a transparent background, which is no more than 50% of the banner area. The image must remain free at the edges of the banner):
| Yandex Navigator Yandex Maps | 300*T | From 500,000 |
Package information
- Premium banner in Maps — the banner is displayed when building a route in Yandex Navigator above the route card or is displayed at the bottom of Yandex Navigator/Yandex Maps screen, when certain settings agreed with Yandex are applied. The banner can also be displayed when using Yandex Navigator/Yandex Maps in the non-route mode. Clicking on the banner may take you to a block with stories, full screen, or to a website via a link specified by the customer (as agreed with Yandex).
- The CPM is determined by the following formula: CPM = 300 * T, where:
T is the targeting coefficient applied by the customer, according to Table A or B;
- Geotargeting — Russia. Geotargeting can be set up for another region/other regions (as agreed with Yandex).
- The targeting settings specified in Tables A and B can be configured (settings may change by agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 4.1 No more than three settings specified in Table A and clause 3 may be applied simultaneously, one of which is Geotargeting. Surcharges are multiplied sequentially.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 4.2 No more than two settings specified in Table B and clause 3 may be applied simultaneously, one of which is Geotargeting, with a multiplying coefficient of 1.25.
- Dynamic placement.
- Seasonal coefficients are applied when calculating the cost of services (settings may change by agreement with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3