Premium Banner in Geoservices
Premium Banner in Geoservices is a media format that ensures maximum brand recognition. The premium format is shown in the Navigator at the plotting stage and allows to learn about the offer in detail.
The format helps:
Generate demand for goods or services
Increase brand awareness among motorists
Reach a broad paying audience
Yandex Navigator is a tool for motorists to plot a route, monitor the traffic situation and traffic jams. The application is used by 27 million drivers every month.
Table 1
| Product name | Format of materials | Location of materials | СРМ (rubles) | Minimal order amount (rubles, exclusive of 20% VAT) |
|---|---|---|---|---|
| Premium banner in Geoservices | Premium banner (Optional use of an image with transparent background, which does not exceed 50% of the banner area, is possible. The image must remain free along the banner edges)
| Yandex Navigator program Yandex Maps program | 300*T | 500 000 |
Package information
- Premium banner in Geoservices — the banner is displayed when a route is plotted in the Yandex Navigator program above the route card or in the bottom of the screen of the Yandex Navigator/Yandex Maps program when certain settings, which are agreed with Yandex, are implemented. The banner can also be displayed when the Yandex Navigator/Yandex Maps program is used in the mode without route plotting. When the banner is pressed, it is possible to go to the block with stories, full screen or website through the link indicated by the customer (upon agreement with Yandex).
- The CPM cost is determined using the following formula: CPM = 300 * T, where:
T is the targeting coefficient used by the Customer in accordance with Table A or B;
- Geotargeting — Russia. Geotargeting setting to other region/regions is possible (upon agreement with Yandex).
- Targeting settings stated in Tables A and B are possible (settings may be changed upon agreement with Yandex):
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 4.1 Not more than three settings indicated in Table B and item 3, one of which is Geotargeting, can be applied simultaneously. Markups are to be multiplied sequentially.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 4.2 Not more than two settings indicated in Table B and item 3, one of which is Geotargeting, can be applied simultaneously using the multiplying factor of 1.25.
- Dynamic placement.
- Seasonal coefficients are applied when calculating the cost of the services. (Settings may be changed upon agreement with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3