Premium Billboards in Geoservices
Premium Billboards in Geoservices is a media format that provides maximum visibility in Yandex Maps and Navigator applications.
The premium billboard is seamlessly integrated into the application interface and attracts potential customers who drive by.
The clickability of the new format is 3 times as high as that of a standard billboard along the route.
The format helps:
Placement cost
This products are available in US dollars and euros, please check the specific costs with your Yandex manager.
| Product name | Format of materials | Location of materials | СРМ (rubles) | Minimal order amount (rubles, exclusive of 20% VAT) |
|---|---|---|---|---|
| Premium billboards in Geoservices | Premium billboards (224×224 px image, .png format, adaptive)
| Yandex Navigator program Yandex Maps program | 195*T*R | Min. 500 000 |
- Premium billboards in Geoservices are labels of an advertising and/or informational message from the customer on a map in the Yandex Navigator program or Yandex Maps program, which contains an image, headline and description, which are provided by the customer, in the additional block, and is displayed to the user if the billboard location determined by the customer is on the user’s screen. When a user presses on a billboard, the billboard card appears. Yandex does not guarantee placement of the additional block.
- A billboard card contains one or two buttons of those listed below:
- With the customer’s telephone number — when the button is pressed, a user is offered to make and outgoing call to the number stated by the customer, if the user’s device supports this function.
- With a click on the customer’s link — when the button is pressed, the user is to click the link stated by the customer (upon agreement with Yandex). The link may be to a website / application / messenger / App Store or Play Market.
- With the customer’s location — when the button is pressed, a search query is made with the pre-determined result of displaying organizations in the Yandex Maps/ Yandex Navigator application.
- Dynamic placement.
- The CPM cost is determined using the following formula: CPM = 195 * T* R, where:
T is the targeting coefficient used by the Customer in accordance with Table A or B;
R is the coefficient of the category where the customer places materials, as per Table B
- Geotargeting — Russia. Geotargeting setting to other region/regions is possible (upon agreement with Yandex).
- Targeting settings stated in Tables A and B are possible (settings may be changed upon agreement with Yandex).
Table AT (targeting quotient) Targeting 1.1 Sociodemographic 1.25 Audience interests 6.1 Not more than three settings indicated in Table A and item 5, one of which is Geotargeting, can be applied simultaneously. Markups are to be multiplied sequentially.
Table BT (targeting quotient) Targeting 1.25 Yandex.Audiences service segments 6.2 Not more than two settings indicated in Table B and item 5, one of which is Geotargeting, can be applied simultaneously using the multiplying factor of 1.25.
- Category settings stated in Tables C are possible (settings may be changed upon agreement with Yandex).
Table CR (section coefficient) Section name 1.5 “Realty” category* 1 Other sections** * “Realty” — materials that contain information on real estate units and/or services in this field (including, but not limited to, sales and lease of residential real estate, information on commercial real estate, sales offices) and/or which customers are real estate market participants (including, but not limited to, developers, real estate agencies).
** “Other categories” — all other matters, except for those marked with “*” footnotes.
- Placement setting by default includes all locations in compliance with Table 1. It is possible to set optional placement in one location (upon agreement with Yandex).
- Seasonal coefficients are applied when calculating the cost of the services. (Settings may be changed upon agreement with Yandex).
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0,8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3