Banner in Yandex.Navigator
Yandex.Navigator is the co-pilot and assistant for 17 million drivers in Russia: it plans the best route in light of current traffic conditions and offers tips on how to reach their destinations as fast as possible. Navigator gives voice instructions about when to turn, where there are speed cameras, and how to avoid traffic jams.
Banners in Yandex.Navigator are a display advertising format that provides an effective way to tell about your products or services to drivers stuck in traffic. The banner with a short message appears at the bottom of the Navigator screen when the car stands still for a while.
Format advantages
and novel
How it works
1. The user sees a banner with a short advertising message on their screen. This takes place automatically without any input from the user.
2. Tapping the banner or dragging it upward, the user can open the banner fully and read the details of the offer, call the company, visit their site or find the company on the map.
3. If the user skips the ad, resumes driving or starts interacting with the map, the banner disappears.
Reach several goals with one tool
This format can help you:
- increase brand awareness among drivers
- reach a wide audience of users with average and above average incomes
- generate demand for your products or services.
Placement cost
| Package | Deployment (placement) of advertising materials | Format of advertising materials | CPM (euro) |
|---|---|---|---|
| Banner in Yandex.Navigator | Yandex.Navigator application | Banner 1600×320 (image in the PNG format) + title (text up to 48 characters including punctuation marks) + subtitle (text from 70 to 370 characters, including punctuation marks, + from 0 to 3 buttons with advertiser’s phone number / advertiser’s whereabouts / “Save” (only one button of each variety) | 3 |
- The condition of showing advertising materials:
a) The advertiser’s banner is shown at the bottom of display in the Yandex.Navigator app.
b) If the user scrolls the banner upwards or presses on the banner, an advertising card including a title and subtitle pops up. The card contains one, two, three or none of the buttons indicated below:
i. With the advertiser’s phone number: if you press this button the advertiser’s phone number is dialed;
ii. “Save” – if you press this button, the advertised action bid of the advertiser is saved in the “Discounts and bids” section of the Yandex.Navigator application;
iii. Whereabouts: if you press this button, you thus send a Yandex.Directory search request, the result being companies included in this guide. - A show is complete, when more than 50% of the banner’s area is continuously located in the visible field of the user’s display during 2 seconds or more.
- Dynamic placement
- Geographical targeting: Russia
- CPM is calculated using the following formula: CPM = 3 * T, where
T is the quotient of the targeting used by advertiser and found in accordance with Table A:
Table A
T (targeting quotient) Targeting 1 Geotargeting 1 Segments of the Yandex.Audiences service 1,1 Social-demographic 1,25 Audience interests When several targetings are simultaneously used for the purpose of CPM calculation, only one quotient is used – maximal among the targeting used.
- When calculating the cost of services, the seasonal coefficient is not applied