Cost of Media Advertising placement services under "Yandex.Direct" Service Offer (https://yandex.com/legal/oferta_direct_ch)
- The prices are specified exclusive of VAT unless otherwise stated.
- The minimum order value is
a. 15 USD per day (excl. VAT)
b. 15 EUR per day (excl. VAT)
c. 15 CHF per day (excl. VAT) - Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.
- Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.
- While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause/section):
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) — a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).
5.5. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators — users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
YAN
YAN mobile apps
Yandex.Mail
Yandex.News
Yandex.Realty
Yandex.Jobs
Yandex.Market
Yandex.Weather
Yandex.Music
Yandex.TV Program
Yandex.Schedule
Kinopoisk
Auto.ru
Yandex Other services5.9 Outdoor site selection — ability to select the advertising surface in the direct interface. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces
5.10 Website targeting-display of advertising materials is carried out on Mobile or Full version of the website the Main page.
- Yandex Media Network — the advertising platforms listed at: https://yandex.com/support/direct/general/yan.html.
- Unless expressly specified to the contrary in the advertising material placement terms, the advertising materials shall be displayed on desktops, mobile devices and in services adapted for mobile devices.
- The media advertising placement services are rendered subject to the terms and conditions stated in “Yandex.Direct” Service Offer (https://yandex.com/legal/oferta_direct_ch/) and, without limitation, Media Advertising Placement Rules (https://yandex.com/legal/direct_display_rules_media_ch/).
- In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.
- For the purposes of this document (where applicable), advertising materials in the “100%×X pixels” format are understood as formats in which ad materials “X pixels” in size occupy 100% of the width of the user’s screen. For the purposes of this clause, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.
- If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.
- When providing services related to the placement of media advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is canceled) and may be used by the advertiser only through the placement of advertising materials in the format of media advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.
- An impression shall, unless otherwise specified, be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
- The seasonal rate for all the Yandex services related to placement of advertising materials on the Internet (applies only in cases where this is expressly provided for in this Order and/or in the Marketing policy of YANDEX LLC for 2020) shall be as follows:
Month Rate January 0,7 February 0,8 March 1 April 1 May 1 June 1 July 1 August 1 September 1,3 October 1,3 November 1,3 December 1,3 - Yandex Main Page — advertising materials are placed on the Main Page of Yandex available on the Internet at https://ya.ru/
- Mobile version of the Yandex Main Page — advertising materials are placed on the Mobile version of the Yandex Main Page available on the Internet at https://ya.ru/ and/or on the Main page of Yandex Search App for Android.
1. Media auction in Direct
Table 1 (Auction)
| Package | Accommodation | Type of advertising inventory | Minimum CPM (rubles) |
|---|---|---|---|
| Media auction in Direct | Banner | Format banners 160×600, 240×400, 240×600, 300×250, 300×300, 300×500, 300×600, 320×50, 320×100, 320×480, 336×280, 480×320, 728×90, 970×250, 1000×120 | From 5 RUB |
| Media auction in Direct | Video | Multiroll, Inpage, Interstitial | From 5 RUB |
| Media auction in Direct | Indoor* | Video | From 5 RUB |
| Media auction in Direct | Outdoor | Billboard, Supersite | From 5 RUB |
| Media auction in Direct | Banner in geo-applocations | 640×100, 320×50 and turbo page Yandex, created by the template. | From 5 RUB |
- The display of advertising materials for the types of placement: “Banner” and “Video” is carried out in accordance with the Targeting of advertising networks. Yandex does not guarantee that advertising materials for the Banner and Video placement types will be displayed on all media platforms of the Yandex Media network. The ability to display advertising materials also depends on the entry threshold set by the media platform.
- The display of advertising materials for the type of outdoor placement is carried out on the means of digital outdoor advertising: outdoor*sites. Yandex does not guarantee that advertising materials for the type of placement: Outdoor/Indoor will be shown at all on all means of digital outdoor advertising: outdoor*sites. The ability to display advertising materials also depends on the entry threshold set by the operator of digital outdoor advertising.
* Outdoor/Indoor — digital outdoor advertising, which is a multi-format design with an advertising field in the form of led-panels with high resolution and can transmit up to 4.4 billion colors and shades.
Placement of advertising materials takes place on the means of digital outdoor advertising, determined by the operator (the owner of digital outdoor advertising).
Advertising materials shall be provided to Yandex by the advertiser not later than 15 (fifteen) calendar days prior to the date of intended placement.
- The display of advertising materials for the type of placement: “Banner in geo-applications” is carried out in the applications of Geoservices: Yandex.Metro, Yandex.Maps, Yandex.Navigator and others. Yandex does not guarantee that advertising materials for the “Banner in geo-applications” placement types will be displayed in all Geoservice applications. The ability to display promotional materials also depends on the entry threshold set by the Geoservices application.
- For the type of placement “Banner” you can choose banner formats.
- For the type of placement of “Video” it is possible to disable different types of advertising equipment (Multiroll, Inpage, Interstitial).
- For the type of placement “Outdoor” it is possible to disable different types of advertising equipment (Billboard, super Site).
- For the “Banner in geo-Applications” placement type, you can select banner formats.
- For the purposes of providing services for the type of placement of “Banner” advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “Technical requirements for the HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
- For the purposes of providing the service for the type of “Video” placement, the advertiser is obliged to provide a video lasting from 6 seconds to 60 seconds. Yandex does not guarantee the display of advertising materials in all types of advertising inventory listed in Table 1 (Auction). Advertising materials must comply with the requirements set forth in the document “General rules for creating advertising materials for the Yandex video network” posted on the Internet at: https://yandex.com/adv/requirements/videowebreq
- For the purposes of providing the service for the type of “Outdoor/Indoor” placement, the advertising materials must meet the requirements set forth in the document “Technical requirements for a digital poster for demonstration on billboards (3×6) / on digital supersites (5×15), (4×12)”, posted on the Internet at: https://yandex.com/adv/requirements/outdoor
- The types of placement listed in Table 1 (Auction) can be applied simultaneously.
- For the purposes of providing the service for the type of placement “Banner in Geoprimes”, the advertiser is obliged to provide a banner of at least one format listed in Table 1 (Auction). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction). Advertising materials must comply with the requirements set out in the document “Technical requirements for HTML5 banner in Yandex.Direct” placed in a network the Internet to the address: https://yandex.com/adv/requirements/html5#direct.
- The placement types specified in Table 1 (Auction), except for the placement stage “Banner in geo-applications” can be applied simultaneously. The placement type “Banner in geo-applications” does not apply simultaneously with other types of placement listed in Table 1 (Auction).
- Available settings:
a. Sociodemographic targeting
b. Geotargeting
c. Audience interests
d. Phrase targeting
e. Service Segments “Audiences”
f. Segments and targets of “Metrica” Service
g. Limitation of impression frequency to the same user
h. Behavioral indicators
i. Marital status, children, profession
j. Outdoor site selection
k. Geo-application site Selection - Type of accommodation “Banner” settings specified in sub. a, c, e, f, h, i of paragraph 14 above may be applied simultaneously, with the settings specified in sub. d paragraph 14 above may not be applied at the same time as the settings specified in the sub-paragraph a, c, e, f, h, i of paragraph 14 above. The settings specified in sub. b and g of paragraph 14 above may be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in the subp. j and k of paragraph 14 above are not applicable for the type of accommodation “Banner”.
- For the “Video” placement type, the settings specified in the subp. a, c, e, f, h, i of paragraph 14 above may be applied simultaneously. B, g and k of paragraph 14 above may be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in the subp. j of paragraph 14 above is not applicable for the type of “Video” placement.
- Type of accommodation “Outdoor” is acceptable to use only the settings specified in sub. b and j paragraph 14 above. These settings can be used simultaneously.
- For the type of placement “Banner in geo-applications” settings specified in the sub. a, c, e, f, h, i, k of paragraph 14 above, can be applied simultaneously, the Settings specified in subitem. b and g of paragraph 14 above can be applied simultaneously with other settings specified in paragraph 14 above. The setting specified in subp. d and j p. 14 above, is not applicable for the type of placement “Banner in geo-Applications”.
- Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
c. The maximum CPM rate is RUB 3,000.
d. The bidding step = ten (10) kopecks per one thousand impressions. - Advertiser can choose the visibility standard:
“Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
“Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 1 seconds.
2. Media auction on the Main page of Yandex Direct
Table 1 (Auction on the Main page)
| Package | Ad format: banner (pixel size) | Geotargeting+ Website targeting | Minimum CPM (rubles) |
|---|---|---|---|
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Moscow and Moscow region+ Full version | From 325 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Russia, except Moscow and Moscow region + Full version | From 260 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Republic of Belarus + Full version | From 185 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | Republic of Kazakhstan+ Full version | From 140 |
| Media auction on the Main page of Yandex Direct | 728×90, 1456×180 | The whole world, except Russia, Belarus and Kazakhstan + Full version | From 25 |
| Media auction on the Main page of Yandex Direct | 640×134 | Moscow and Moscow region + Mobile version | From 215 |
| Media auction on the Main page of Yandex Direct | 640×134 | Russia, except Moscow and Moscow region + Mobile version | From 180 |
| Media auction on the Main page of Yandex Direct | 640×134 | Republic of Belarus + Mobile version | From 130 |
| Media auction on the Main page of Yandex Direct | 640×134 | Republic of Kazakhstan + Mobile version | From 65 |
| Media auction on the Main page of Yandex Direct | 640×134 | The whole world, except Russia, Belarus and Kazakhstan + Mobile version | From 25 |
- Dynamic placement.
- Banners are displayed on the desktop or mobile version of the Yandex Main page, depending on the site’s targeting. The ability to display the banner depends on the format of the provided advertising materials and the minimum CPM specified in Table 1 (Auction on the Main page). If you provide creatives only for the Mobile version, impressions are only possible for the Mobile version. When providing creatives only for the Full version, impressions are only possible for the Full version.
- For the purposes of the service, the advertiser must provide a banner of at least one format specified in Table 1 (Auction on the Main page). Yandex does not guarantee the display of advertising materials of all formats listed in Table 1 (Auction on the Main page).
- Possible settings:
a. Geographic targeting
b. Targeting by site version - The display settings specified in step 4 can be applied simultaneously. In this case, any intersection of the settings provided for in Table 1 (Auction on the Main page) is possible. Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1 (Auction on the Main page)), in view of the options stipulated in cl. 1, 2 and 4.
b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1 (Auction on the Main page)).
c. The maximum CPM rate is RUB 3,000.
d. The bidding step = ten (10) kopecks per one thousand impressions.
3. Media Advertising at Yandex Home Page
Table 1
| Package | Ad format: banner (pixel size) | Number of impressions (ths.) | СРМ (RUB) | Package cost (RUB) | Placement duration |
|---|---|---|---|---|---|
| Package “Dynamic” | 728×90 | 6,000 and more | 200 | 1 200 000 and more | 1 week |
| Package “Dynamic” drop-down block | 728×90 with a 640×360 to 1200×675 drop-down box | 6,000 and more | 300 | 1 800 000 and more | 1 week |
| Banner in a new tab of Browser for desktops. | 728×90 | 6,000 and more | 180 | 1 080 000 and more | 1 week |
- Dynamic placement.
- Geo — Russia.
- Only one package can be used during one week of placement.
- When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
- If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).
- It is possible to change the placement duration as agreed with Yandex.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- Advertiser can choose the visibility standard:
“Yandex standard” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.
“Standard MRC” — An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block
- When calculating the cost, seasonal rate applies.
Table 2
| Package | Ad format: banner (pixel size) | Number of impressions (ths.) | СРМ (RUB) | Package cost (RUB) | Placement duration |
|---|---|---|---|---|---|
| Package “Newbie” | 728×90 | 5,000 | 200 | 1 000 000 | 1 week |
| Package “Newbie” drop-down block | 728×90 with a 640×360 to 1200×675 drop-down box | 5,000 | 300 | 1 500 000 | 1 week |
| Package “Newbie Moscow and Moscow Region” | 728×90 | 3 000 | 250 | 750 000 | 1 week |
| Package “Newbie Moscow and Moscow Region” drop-down block | 728×90 with a 640×360 to 1200×675 drop-down box | 3 000 | 375 | 1 125 000 | 1 week |
| Package “Newbie. Home pages” | 728×90 for Yandex home page, 320×67 for the mobile version of Yandex home page and 728×90 for Browser for desktops | 8 000 | 180 | 1 440 000 | 1 week |
| Package “Newbie. Banner in a new tab of Browser for desktops. | 728×90 | 5 000 | 180 | 900 000 | 1 week |
- Dynamic placement.
- For Packages “Newbie” and “Newbie. Home pages”geo – Russia with no option for change.
- For Packages “Newbie Moscow and Moscow Region” geo – Moscow and Moscow Region with no option for change.
- The packages “Newbie” listed in Table 2 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2019 and/or 2020.
- One advertiser can purchase no more than one “Newbie” package from Table 2 during 2019.
- For the product “Newbie.Home pages” advertising materials are placed in all Locations specified in Table 2 for the product “Newbie.Home pages” with no choice of Locations available.
- When rendering the services listed in the Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.
If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement). - It is possible to change the placement duration as agreed with Yandex.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- When calculating the cost, no seasonal rate applies.
Table 3 (Regional Packages)
| Package | Ad format: banner (pixel size) | Number of impressions (ths.) | СРМ (RUB) | Package cost (RUB) | Placement duration |
|---|---|---|---|---|---|
| Package “Moscow and the Moscow Region 5 Million Impressions” | 728×90 | 5 000 and more | 250 | From 1 250 000 | 1 week |
| Package “Moscow and the Moscow Region 5 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 5 000 and more | 375 | From 1 875 000 | 1 week |
| Package “St. Petersburg and the Leningrad Region 4 Million Impressions” | 728×90 | 4 000 | 190 | 760 000 | 1 week |
| Package “St. Petersburg and the Leningrad Region 4 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 4 000 | 285 | 1 400 000 | 1 week |
| Package “Regions 2,5 Million Impressions” | 728×90 | 2 500 | 190 | 475 000 | Maximum 4 weeks |
| Package “Regions 2,5 Million Impressions” | 728×90 with a 640×360 to 1200×675 drop-down box | 2 500 | 285 | 712 000 | Maximum 4 weeks |
- Dynamic placement.
- Only one package from each pair of packages indicated below can be displayed during one week of placement at Yandex Home Page:
- “Moscow and the Moscow Region 5 Million Impressions” or “Moscow and the Moscow Region 5 Million Impressions” with a drop-down box
- “St. Petersburg and the Leningrad Region 4 Million Impressions” or “St. Petersburg and the Leningrad Region 4 Million Impressions” with a drop-down box
- “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box
- For Packages “Regions 2,5 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.
- When rendering the services listed in the Table 3, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.
If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).
- It is possible to change the placement duration as agreed with Yandex.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- When calculating the cost seasonal rate applies.
- For Packages “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box, it is possible to change the number of regions and the length of placement specified in paragraph 3 above, in agreement with Yandex.”
Table 4
| Package | Location | Ad format: banner (pixel size) | Minimal number of impressions (ths.) | СРМ (RUB) | The minimum order amount (RUB) | Placement duration |
|---|---|---|---|---|---|---|
| Main pages | Yandex main page Mobile version of Yandex main page New tab of.Browser for desktops. | 728×90 320×67 728×90 | From 10 000 | 180 | From 1 800 000 | 1 week |
- Dynamic placement.
- Geo – Russia with no option for change.
- Advertising materials are placed in all Locations specified in Table 4 with no choice of Locations available.
- Yandex does not guarantee impressions in Locations specified in Table 4.
- When rendering the services listed in the Table 4, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.It is possible to change the placement duration as agreed with Yandex.
- It is possible to place the following formats of promotional materials: 728×90 with a 640×360 to 1200×675 drop-down box for the Yandex Main page and 320×67 with a 320×67 to 1080×82 drop-down box for the mobile version of Yandex main page using the multiplier of 1.5.
- For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- When calculating the cost, seasonal rate applies.
Table 5
| Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
|---|---|---|---|---|---|
| “Dynamic. 140 Rubles” | Mobile version of Yandex home page | 320×67 | 140 | From 3 000 | 1 week |
- Dynamic placement.
- For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- When calculating the cost of services, no seasonal rates apply.
- It is possible to change the placement duration with the prior approval of Yandex.
Table 6
| Package | Media platform | Ad format: banner (pixel size) | СРМ (RUB) | Minimum order amount (ths. impressions) | Placement duration |
|---|---|---|---|---|---|
| “Dynamic. 165 Rubles/ Moscow and Moscow region” | Mobile version of Yandex home page | 320×67 | 165 | 3 000 | 1 week |
- Dynamic placement.
- Geotargeting — Moscow and Moscow region.
- In order to provide the services herein the advertiser provides banners of the following format - 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.
- When calculating the cost of services, no seasonal rates apply.
- Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.
- Placement of advertising materials via Yandex.Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.Direct. Orders will not be automatically transferred.
- It is possible to change the placement duration with the prior approval of Yandex.