Yandex advertising technology news
A new campaign type — display campaigns on the Home page — recently appeared on Yandex.Direct. This new campaign type opens up impressions on the Yandex Home page to businesses regardless of their size. Now even a small budget can help you raise your brand awareness with impressions on one of the most popular sites in the Russian internet.
TV advertising formally remains in first place, but when we take audience quality into account, we can say with confidence that most advertisers today search for their audiences online. Let’s take a look at why.
Internet, May 22, 2018. Yandex has begun selling digital outdoor advertising via the auction model. Yandex’s first partner in this new project is Gallery, whose billboards will show the ads. This new placement method is currently being tested in Yandex.Display and is available to advertisers by request. By the end of the year, it will also be available in Yandex.Direct.
Yandex.Direct will soon become the one-stop shop for all your Yandex advertising campaigns.