Recently, several media advertising solutions have become available for advertisers outside Russia. Here's an overview of the new opportunities:
Non-skippable & 100% Completion rate
Two new packages are available in the Yandex Video Network: “Non-skippable” and “100% completion”.
The Non-skippable video ad is a video without any skip or pause buttons that is up to 15 seconds long.
Non-skippable video ads can be targeted to a desired audience using one of a number of targeting settings. You can, for example, target users of a particular age and gender, or those who do not watch a lot of TV.
The 100% Completion rate package allows you to only pay for ads during which the user views the video ad all the way to the end. The campaign statistics will allow you to see both completed and incomplete views.
You can find more information about Yandex Video Network packages on our site.
Multi-roll on KinoPoisk
You can now place video ads on KinoPoisk, the largest Russian-language film and television media portal. Ads are served in the multi-roll format, which means they are video ads that play before, during, or after video content. Click here to read more.
Cross Media Network: multiple formats in a single order
Yandex’s new Cross Media Network lets you access multiple formats and advertising channels with a single order. Advertisers using the Cross Media Network can see combined statistics and control global ad serving settings across all platforms and formats.
Within a single order, you can have a multi-roll, a video banner, an in-page video (a video that plays automatically when more than 50% of the video player is displayed on the screen), as well as an audio clip on the desktop and mobile versions of Yandex.Music and Yandex.Radio. Click here to read more.
