These improvements apply equally to ads for mobile apps — you can launch the "Average CPI" automatic strategy without waiting for statistics to be gathered.
Yandex algorithms will try to maintain your set limits from the very first day of your campaign and will reach maximum performance within several weeks.
What are the advantages of automatic strategies?
Automatic strategies update your bids more often, meaning your bids are up to date more often than if you use a manual strategy. Moreover, automatic strategies make use of the newest information available in Yandex.Direct, as well as data unavailable to third-party bid management tools. As a result, your campaigns have the most suitable bids based on the freshest data.
If you have already determined your goals and want to increase the number of conversions within a specific weekly budget, we recommend you use the Weekly budget (maximum conversion rate) strategy. If you not only know your goals, but also know how much you are willing to pay for conversions, then the Average CPA strategy is best for you.