Maximum number of clicks
Strategy settings
Select the criteria and spending limit to get the maximum conversions for:
This option is good for advertisers who know how much they are willing to pay per visitor.
The system automatically adjusts your bids to match your targeting criteria and attract as many users as possible. For some targeting criteria, the bids may be higher than the assigned average CPC. For others, it may be lower. The average cost may fluctuate up or down over the course of the day. but the average CPC for the entire week will not exceed the amount you set. For the limit to apply, the strategy should run without changes or pauses over the whole calendar week.
This strategy is most effective for campaigns that receive more than 100 clicks per week. If a campaign contains long-tail keywords with a relatively low CTR and gets less than 100 clicks per week, the average weekly CPC may increase, but no more than twice.
- Budget
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Enter the amount and select a limit: per week or for a period. For long-term ad campaigns without a specific end date, we recommend setting a weekly budget. If you need to control costs for flight campaigns, use a budget for a period.
Minimum budget:
Per week: RUB 300 (see other currencies).
For a period: RUB 50 per day (values for other currencies).
Learn more about the strategy budget.
- Average CPC
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The average CPC is calculated as the weekly spending divided by the number of clicks per week, resulting in the average cost charged when a user clicks on an ad. The specified value is affected by the selected adjustments.
The minimum average CPC is RUB 0.9 (values for other currencies). To find the optimal average CPC, we recommended using the budget forecast.
This option is good for advertisers whose main objective is to attract as many interested visitors to the website as possible.
The system automatically allocates the budget to achieve the greatest number of clicks. Keywords with a high CTR forecast get more traffic, while bids are lowered for keywords with a low CTR forecast.
For the limit to apply, the strategy should run without changes or pauses over the whole calendar week or the specified period.
- How to configure
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Enter the amount and select a limit: per week or for a period. For long-term ad campaigns without a specific end date, we recommend setting a weekly budget. If you need to control costs for flight campaigns, use a budget for a period.
Minimum budget:
Per week: RUB 300 (see other currencies).
For a period: RUB 50 per day (values for other currencies).
Select “Budget” as the limit.
Learn more about the strategy budget.
Add a Yandex Metrica tag.
If you don't have access to the Yandex Metrica tag, you can request access only for the goals configured for this tag. To do this, specify the tag, then click Request access. Next, ask the tag owner to enable the Allow optimizing campaigns for goals option.
Select conversions and set their value.
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A goal is an action you expect from a user who was exposed to your ad. You can choose to receive sessions for goals set in Yandex Metrica.
Engaged sessions are selected by default: the algorithm focuses on estimated conversions and the average conversion value on your site.
To choose an optimization goal, see the colored dot next to each goal:
- Green indicates that the goal has enough conversions for all traffic sources. We recommend using this goal.
- Gray indicates that the goal has few conversions for all traffic sources. Reaching this goal with ads may be challenging, making the campaign ineffective. Choose this goal if you are sure you have enough conversions to run the strategy.
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- Select the attribution model in the advanced settings, if needed.
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An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately identify how advertising contributes to business growth. The bidding system uses Yandex Metrica statistics for the selected attribution model and focuses on achieving the desired result.
You should select a model based on your business type, the method you use for attracting traffic, and what information you need to obtain from it. The Automatic attribution model is set by default. You can change it as needed.
More about attribution models.
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