Please note that search banners (previously referred to as media-contextual banners) are now in the list of formats available in Yandex.Direct.
Search banners with CPC payment are available in the Yandex.Direct interface.
Search banners with CPC payment are available in the Yandex.Direct interface.
Client
A self-service solution for planning travel worldwide Skyscanner, www.skyscanner.ru
Facts & figures
founded in 2003, 50 million unique users a month, available in 30+ languages with support for 70 currencies
Representative
Ilarion Kopaleyshvili, Marketing Manager for Skyscanner in Russia
Objective
Reach as many new target users as possible.
Period: June — July 2014
Used:
- Yandex.Direct / MCB (Search banners)
- Keyword statistics wordstat.yandex.com
Project stages
Results
Additional effect in Yandex.Direct
The next thing to understand is whether simultaneous use of MCB in tandem with Yandex.Direct improves the performance of Yandex.Direct.
The effectiveness of Yandex.Direct rose by 18% (compared to the month before launching MCB).
This effect continued at approximately the same level for 20+ days after the MCB displays, a so-called conversion of “postponed demand.”
lIarion Kopaleyshvili
Marketing Manager for Skyscanner in Russia
We have seen that the media-contextual format has lots of advantages: it enhances brand awareness through wider coverage and delivers quick returns.
Begin your own story with Yandex
Advertise your products and services on Yandex.Search and the Yandex Advertising Network.
Begin