- Yandex.Direct / Search ads / Search banner
- Callibri call tracking
Period: July 2018 – March 2019 (38 weeks)
Increasing ROI for a dental clinic in Tyumen
Step 1. Launching call tracking
Launched call tracking and started gathering data for goals
In August, ART Dent ran a campaign audit, optimized their keyword list and focused on the ones that performed best.
They started using Callibri call tracking and set up goals — Yandex.Metrica began recording enough conversions on their site: request for appointments, call, lead, lead via call-back request. This allowed them to choose an overall goal for their strategies in Yandex.Direct.
Step 2. Serving Search banners
Search banners announcing their promotion maximized their reach of users interested in dentistry
ART Dent prepared and launched Search banners to draw attention to their promotion “20,000 RUB for a tooth.”
Direct conversions were few and far between, but the clinic’s ads appeared in larger blocks in search results. Even when the search campaign stopped after reaching the daily budget, they retained their presence on the search results page.