Combining automatic strategies
- The “Weekly budget: Maximum conversion rate” and “Average CPA” strategies will join to become “Conversion optimization,” which will allow you to set a weekly budget and maximum click price to get as many conversions as possible or maintain a certain CPA.
- “Weekly budget: Maximum clicks,” “Average click price” and “Weekly click package” will combine into the “Click optimization” strategy. All the previous options for settings will remain unchanged.
You needn't do anything to prepare for these changes — we will carefully transfer your current settings into the new design.
Relocating the “Settings in ad networks” block
The “Settings in ad networks” block is currently located in your campaign settings:
This block will be relocated to within the “Manual bid management with optimization” strategy:
Two options from the “Settings in ad networks” block will remain in manual bid management:
- Maintain campaign spend in ad networks within the limits of the set value
- Maintain the bid for ad networks lower than your search bid
The option to set a bid for ad networks as a percentage of your search bid (number 3 in screenshot 1) will not be carried over to the new layour.
What will change in campaigns with ad network bids set as a percent of their search bids?
For your campaigns with manual bid management and impressions on all sites with bids set for less than 100% of your search bids (number 3 in screenshot 1), we will enable separate bid management and set bids that take your current settings into account:
Your bid for ad networks = Your search bid multiplied by the value of your bid adjustment for ad networks
Let's say that your bid for search is 100 rubles, and your bid for ad networks is set for 50% of search, then your bid for ad networks will be 100 rubles х 50% = 50 rubles. If you would like to set a separate bid for ad networks on your own, it would be best to set up separate campaigns now.
Automated strategies optimize your campaigns' performance while taking your parameters into account. Additional budget settings for ad networks are irrelevant for them and will not be transferred.
What about the Direct API?
We have written in detail about how to prepare for these changes in the Campaigns service in the Direct API blog.
If you have questions, please contact your Yandex manager or the International Sales Department and we'll be happy to help you.