Yandex.Direct. Paid Search Platform

Paid search ads appear in Yandex search results and on Yandex Advertising Network search partner sites — some of the most popular sites in Russia covering an audience of 34 million users. Ads can reach users regardless of the type of device they are using — desktop computers and laptops, as well as tablets, mobile phones, and smartphones.

Technology

Dynamically
generated
ads

Using Yandex.Direct, you can create dynamic campaigns, which automatically generate ads.

Multiple target
audience options
for bid adjustments

Yandex.Direct allows you to automatically increase or decrease bids for users of a specific gender or age, or those who have previously visited your site.

Automatic
strategies
for all goals

Special impression strategies work toward your desired results — getting the maximum number of clicks, maintaining a specific average conversion price, or optimizing the ROI of ad placement.

Hourly
click price
corrections

Manual impression management makes it possible to assign a schedule for the activity of your ad campaign depending on the time or day, thereby displaying your ad when your target audience is most likely to see it.

Ad
visibility
verification

Yandex.Direct guarantees your ads are visible to users considers an ad impression valid only if the system determines that the user could definitely see your ad.

Separate
mobile
settings

You can create ad texts and landing pages for mobile ads, and separately regulate bids. In addition, Yandex.Direct features a special format for mobile app advertising.

Ad placement costs

Table 1

Placement format	Payment currency	Minimum Cost per 1 click for Ad without image (excl. VAT)	Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)	Minimum order amount (RUB) (excl. VAT)
Advertising	RUB	0,3	1	1000
Advertising	KZT	1	3	5000
Advertising	USD	0,01	0,03	15
Advertising	EUR	0,01	0,03	15
Advertising	CHF	0,01	0,03	15
Advertising	TRY	0,01	0,03	50
Advertising	BYN	0,01	0,03	30

Product information

Ad with geotargeting.
When calculating the cost, no seasonal rate applies
The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions