What is a Turbo page in Yandex.Direct
A Turbo page is a special quick-loading landing page, which you potential customers click through to from your mobile ads. To create a Turbo page, you can simply use a Turbo page builder and add any information about your offer, a couple of images, and your contact information to let your customers instantly contact you – via a message, an email, or a phone call – in just one click.
Turbo pages also let you offer your customers an opportunity to ask you to call them back. Simply choose additional fields in the Turbo page builder and add a link to your confidentiality policy.
You can also create a Turbo page in Yandex.Direct to use it as your mobile landing page from sources other than your Direct ads.
How to make a Turbo page
Choose a template and customize it to your needs, or make one from scratch using a library, right on the ad campaign page in your Yandex.Direct interface.
You can also choose from the Turbo page templates you have created previously and saved in your Turbo page library. Try experimenting with a variety of templates for your landing pages for different groups of ads.
Published Turbo page can be edited and published again at any moment without having to alter its link in your ad campaign.
What about stats?
Just add stats parameters to the link to your Turbo page to receive additional information about clickthroughs.
You can view stats for the ads leading to your Turbo pages in Report wizard by simply choosing Device type -> Mobile. You can also see this information in detail in Yandex.Metrica.
Turbo pages made easy
Add or remove Turbo pages for groups of ads right on your ad campaign page.
The Leads.get service available via our API now lets you give your customers a call back when requested on a Turbo page.
Stay tuned! The Turbo page builder will soon add new templates and page sections for more opportunities for you to experiment with.
Woo your mobile customers by offering them seamless mobile experience and fast page loading times when they click through from your ad to your Turbo page. Read more about how to do this in Boosting ad campaign performance.
Try Yandex.Direct's Turbo pages and let us know what you think. We appreciate any feedback!