Calculating the optimal CPM for display campaigns on your own is not an easy task. Each advertiser has their own target audience, a unique set of creatives and their display settings. Now the strategy page for display campaigns in Yandex.Direct will show you a forecast and your optimal CPM recommended to help you reach your campaign goals.
How can I see my recommended CPM?
- Choose your display settings for your target audience.
- Add creatives to your campaign in all the sizes that you plan to use.
- Go to your campaign's strategy settings.
- Yandex.Direct will automatically calculate your recommended CPM, taking into account your display settings, budget and campaign period. You can accept the recommendation with just one click on the "Use recommended price" button.
The progress bar visually demonstrates whether your current set CPM is sufficient to cover your target audience within your campaign settings. If your forecast appears in the green segment, then your set CPM is likely to be enough to cover your target audience better than your competitors. Appearing in the yellow or red areas indicates a lower likelihood of covering your target audience. In this case, your competitors' ads will probably reach your target audience better than your ads.
In short, this update will allow you to not only predict the reach of your ad campaign, but also to determine the CPM that will help you win auctions for impressions for your target audience.
You can read more about creating display campaigns in Yandex.Direct in the corresponding help section.
