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One-time PIN codes add extra security to Yandex.Direct campaigns
May 25, 2020

At Yandex, we know that no advertising tool can be so effective as to erase the need for data security, which is why we make it a priority for all Yandex.Direct advertisers. To maximize the security of your campaigns, we have added a special PIN code that only you can use to grant access to your campaigns when calling the customer service department.


As of today, we have begun testing out phone consultations for advertisers via PIN code. Starting from June 1, when you call the Yandex.Direct customer service department, specialists will request a one-time PIN code along with your campaign number. It is valid for 15 minutes and will be required during each new call. This is necessary to ensure that only you can grant access to a specialist to your campaigns in Yandex.Direct and only for the duration of the call.

How to generate a PIN code

You can find the link to your PIN code in the same place in the Yandex.Direct interface as the rest of your personal information — in Yandex.Passport in the upper-right corner of the screen. Click on the icon next to your username, then on the menu icon next to the Help link and click Generate pin code:

There are two situations in which a PIN code is not necessary:

  • When calling your Yandex manager directly. You only need to generate a PIN code when calling the customer service department. Your manager, as was the case previously, has access to your ad campaigns to be able to work with them whenever you need.
  • When using the feedback form. When doing so, remember to check which username you are currently logged into — you can see it in the upper right hand corner of the screen. When using the feedback form, you will only be able to get a consultation related to the campaigns of the account you are logged into when you send the request. As with phone consultations, the customer service specialist will receive access to your data only when dealing with your request.

Access to campaigns via one-time PIN codes is already available to all Yandex.Direct advertisers. Please try it out and share your feedback with us!


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