Gone are the days when you needed to manually create banners for all the ad block sizes in the Yandex Advertising Network  — now you can make just one creative using the adaptive template, and it will automatically adjust to any site where it appears, and scale depending on the page size. Any time a new ad format appears, the template will adapt to it automatically.

We recommend using the adaptive template in all your campaigns — this will allow you to show all your display banners and Image ads on as many host sites as possible, which can positively affect your reach and bring you additional traffic.

If you would prefer to manually control each format, you can continue to add creatives of specific sizes.

How to create an adaptive Image ad

1. Choose the adaptive template in Ad Builder.

2. Add the main elements to your ad — the image, title, description, logo — and the system will automatically create ads in all sizes necessary.

3. Don't forget to select a smart center for each image — the most important area of the image that you want to remain visible when the image is automatically cropped to fit different block sizes. To do so, click the "Change smart centers" button.

You can read about adaptive templates and smart centers in more detail in the corresponding Help sections.