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Nine new Turbo page templates appear in Yandex.Direct Ad Builder
October 8, 2019

Nine new Turbo page templates have been added to Ad Builder in Yandex.Direct. They take the specifics of different types of businesses into account — from equipment repairs to real estate — allowing advertisers to interact with Ad Builder more easily and save time creating Turbo sites.


The templates provide basic structure while making it simple to replace texts and images with your own content, and add or remove sections as necessary. The Turbo page templates feature sections that could be useful for your specific business type: with the right icons to describe your products and services, a call-to-action form, answers to frequent questions and other blocks. You also have the option to change the layout to better reflect the style of your brand. 

You can look at examples of Turbo pages below.

  • Suburban community — for residential complexes, with photos of properties and their layouts.
  • Maintenance company — for information about repair services, whether for washing machines, smartphones, refrigerators, etc.
  • Language schools — to present the advantages of your school and teaching methods. 
  • Photographers — to present a virtual business card with examples of their past work. 
  • Universal product page — to advertise individual products with descriptions, photos and characteristics. 
  • Fitness centers — for information about workouts, photographs of facilities, schedules for group classes.
  • Furniture store — to present furniture models and customer reviews. 
  • Auto-loans — to present information about credit for buying a car, including tariffs and requirements.
  • Universal contacts page — for data about your company and maps with directions to your locations.

Fine-tuned analytics

As before, a Yandex.Metrica tag called "TurboPages" will automatically be created when you make a Turbo page. The tag will offer a list of goals with statistics that you can view and allow you to track user interaction with your Turbo page. You can also connect your tag to your Turbo page by following these instructions. 

Multi-functional pages

Turbo pages are suitable for various tasks — from selling goods and services to creating an online business card. You can use a Turbo page in place of a slow mobile version or as an alternative to your regular site. On a separate Turbo page, you can talk about discounts on English lessons at your school or draw users' attention to a new product.

Easy to create and adjust

You don't need special training or skills to create a fully-fledged landing page. Ad Builder makes it easy to make a personal page using a template or product showcase from scratch. You can take a closer look at the instructions on how to create Turbo pages in Yandex.Direct in the Help guide.


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