Rules for displaying native blocks in mobile apps

You need an invitation from a Yandex manager to access native advertising.

Native RTB blocks can be displayed only in apps on mobile devices, in strict compliance with rules and restrictions specified in this section.

General rules for the placement of native blocks

  1. All mandatory block elements must be included.
  2. The placement of any elements (mandatory and additional) is subject to all rules and restrictions specified in the Rules for using individual elements section.
  3. The ad block should not be fully clickable. Only those block elements can be clickable for which there is a respective specification in the Rules for using individual elements section.
  4. All block elements should be visible and easily discernible to users. The background image should not interfere with seeing text information, tags and alerts.
  5. No modifications are possible in links to any elements (link to the advertiser website, sitelinks and others).
  6. If an ad block is on a single screen, it should not be reloaded more often than once every 30 seconds.
  7. Clicking on the ad block must not be the only possible action on the page. It is not allowed to artificially reproduce impressions, clicks, calls and settings manually or using any automatic methods (for more information, see the Terms of Participation).

Rules for using individual elements

Mandatory elements of native blocks and rules for their placement are listed in the table below.

Mandatory element Terms and restrictions

Indication that the block contains advertising

It is not allowed to modify the text or link provided by Yandex.

Age labels and other warnings (details)

Changes are not allowed in warning texts. Text warnings should not occupy less than 10% of the ad area (in accordance with the Federal Law “On Advertising”).

Ad block title (up to 33 characters, including spaces and punctuation marks)

The title must be clickable. The title text should not be cut off and must be shown in full.

Ad block text (up to 75 characters, including spaces and punctuation marks)

Text may not be modified, including the text's case. The ad text can be truncated to 37 characters. The last visible word must be displayed entirely and followed by an ellipsis (...).

Image (details)

Images must be clickable. The image should not be expandable, but it should be possible to zoom it out without changing the proportions. No more than 25% of an image can be cropped and only relative to its center.

Mobile app icon

The app icon must be clickable. The icon should not be enlarged or cropped, but it can be reduced without changing the proportions.

“Сall to action” button

The call to action button must be clickable. You cannot modify the button text.

Additional elements of native blocks and rules for their placement are listed in the table below.

Additional element Terms and restrictions

Advertiser website domain

The domain must be clickable. The domain text cannot be changed but it can be truncated to 20 characters, in which case it must be followed by an ellipsis (...).

Advertiser website icon, size: 16×16 pixels (details)

The icon must be clickable. The icon size and proportions cannot be modified.

App rating in the app store and number of ratings

Changes cannot be made to the rating or the number of ratings.

Mobile app price in the app store

The price cannot be changed.