For the game “Gemmy Lands,” the developer decided to test Mobile Mediation from Yandex and compare its results with the mediator they had been using. They launched an experiment in early 2021 for the game “Gemmy Lands” on Android, which uses rewarded video ads, in which the user decides to watch and ad in order to earn an in-game reward.
Traffic was transferred to Mobile Mediation in parts — starting with a small share of traffic and gradually increasing it, and comparing the indicators with another mediator. As a result, revenue per thousand impressions (RPM) with Mobile Mediation from Yandex increased by 18%, and the cost per thousand impressions (CPM) rose by 36%.
Here we can see a comparison of the dynamics of the CPM for Mobile Mediation and the other mediator:
Now Nevosoft monetized 100% of the Russian rewarded video traffic for “Gemmy Lands” with Mobile Mediation from Yandex. Nevosoft also began using another format: full-screen video ads.
Mobile Mediation from Yandex allows mobile app owners to get the highest-paying impressions from several advertising systems while increasing revenue from traffic from around the world. Here is another article with details about the how the platform works, recommendations for monetizing mobile apps and a case study. If you have questions, please write us. We are always ready to help!