Yandex is bringing the quality of your contact via video ads to a new level. Now, you only pay for valid impressions in certain players in the Yandex Video Network.

It’s clear that video advertising has become an indispensable part of promoting any modern brand. YoY growth of online branded video advertising amounted to 31% in 2018. In this article, we will tell you why advertisers choose video to promote their brand, what kind of changes in the video ecosystem businesses should be aware of for their promotion to be effective and share tips on how to create effective video clips.

TV advertising formally remains in first place, but when we take audience quality into account, we can say with confidence that most advertisers today search for their audiences online. Let’s take a look at why.