Yandex.Direct + Yandex Business Directory: more attractive and informative ads in Yandex.Maps
Yandex.Direct ads appearing in Yandex.Maps now automatically feature photos, reviews, ratings, and categories from the Yandex Business Directory. By comparing the ad’s vCard to the information about the organization in the Yandex Business Directory, Yandex.Direct is able to supplement ads with additional information about the organization.
Please check to make sure that this information is displaying correctly. If any information needs to be clarified, you can do so in your account settings. Log in using your Yandex account and receive an access code via text message to one of the phone numbers indicated for the organization.
This new option is enabled by default for all advertisers, but you can disable it in your campaign settings at any time.