Objectives
- Test the capabilities of smart banners, an experimental format of Yandex.Direct.
- Compare the results with other Yandex.Direct formats.
Used:
- Yandex.Direct: smart banner (closed beta testing)
Period: October 21 — November 4, 2015
Project stages
How smart banners work
A smart banner is a Yandex.Direct advertising format, a hybrid of context and media advertising with dynamic content and one-click payment.
Banner content is automatically adapted to the audience: the system inserts a product offer into the banner’s template that corresponds to the interests of the user visiting the page.