About Ananas
Ananas is revolutionizing ecommerce in the region, connecting shoppers to a wide range of products and empowering sellers.
Meet Vladimir Zarić from Ananas
Vladimir Zarić
CMO
Ananas
Ananas
Our market sector is very competitive in Serbia, so we knew we had to aim high. Yandex Ads Space didn’t just help us hit our ambitious ROAS target; they helped us redefine what success could look like in this market.
What were your goals before launching the Yandex Ads Space campaign?
"The marketplace industry in Serbia is fiercely competitive. To maintain our edge, we set an ambitious goal ROAS target of at least 12. We knew hitting that target would require an exceptionally efficient ad solution."
How did you tackle these goals?
"We decided to partner with Yandex Ads Space because their pay-per-result model allowed us to scale while keeping costs under control. From the start, we were very impressed with the Yandex Ads team; they proactively optimized the campaign and worked closely with us to address any challenges."
What results did you achieve with Yandex Ads Space?
"From late September to December 2024, we didn’t just meet our ROAS target — we surpassed it, and hit an average ROAS of 15. This outstanding result allowed to us reinvest in this and other channels, and supported our plans for further growth in the Balkans."
Results
15
ROAS, Average, September–December 2024
3.4K+
Conversions, September–December 2024
85M+
Impressions, September–December 2024
A message from the Yandex Ads Team
Aleksandar Babić
Senior Business Development Manager
Yandex Ads
Yandex Ads
Ananas had big plans, and we were thrilled to collaborate with them to bring them to life. By keeping a close eye on the ad market and regularly optimizing their campaign, we helped them achieve an average ROAS of 15 within just three months. Yandex Ads Space is setting new benchmarks for ad performance, and this partnership with Ananas proves it.
Ready for efficient ecommerce growth?
Experience the power of pay-per-result advertising with Yandex Ads Space.
Learn more