Yandex.Direct / Ads for mobile apps
- By keywords
- By user interests
- By retargeting criteria
- Analysis of app metrics
- Tracking of app installs and conversions
- Transmit segments to Yandex.Audience
Period: August 2018 – March 2019
The store’s app is always in the customer’s pocket
Step 1. Installed AppMetrica
Enabling AppMetrica and determining their key indicators
VseMayki used the Yandex AppMetrica service to track their app’s performance.
Before their promotion, they determined their key performance indicators: cost per install, order revenue per channel, share of ad spend, average revenue per user (ARPU) and average check size (ARPPU).