TV+ PRO is a TV platform that offers you the opportunity to watch over 150 local and international channels, plus thousands of movies and TV shows on any television or screen that has an HDMI port. Plus, TV+ allows you to take TV+ PRO anywhere you go, so you can easily watch your favorite channels, movies and TV shows by simply connecting to the internet.
Unique visibility opportunities
TV+ has a unique tech product, and our mission was to increase awareness. Competition in the market is very limited, so it was crucial to communicate the advantages over the rivals and reach a broad audience.
People who drive cars and enjoy traveling were a particularly valuable audience for us. The product’s portability is a key feature that we aimed to emphasize.
Since it was the holiday season in Turkey, we anticipated high car traffic and increased usage of Yandex Navigator. This popular technological medium is heavily used by the target audience and offers unique visibility opportunities. Yandex Navigator is one of the most suitable advertising platforms for showcasing the features of the TV+ PRO product.
Using banners and billboards within the same campaign
We adapted TV+’s existing advertising materials for Yandex and launched the campaigns. We also utilized the various advertising spaces within the same campaign.
Banner in Geoservices appears in two scenarios:
- When vehicle speed is zero; for example, at traffic lights or in traffic jams.
- When building a route.
Clicking on the banner displays all the offer details. This format improves brand metrics by maximizing coverage.
Billboard in Geoservices appears on a map while driving, and shows the details of the offer when the user clicks on the billboard. This format helps to increase brand awareness.
Overall, the tools helped to enhance visibility and effectively deliver the messages to users.
