About the partner
The Turkuvaz Media Group is Turkey’s largest media conglomerate, owning stakes in ten of the country’s most popular media outlets. They include newspapers such as Sabah, Fotomaç, Takvim, and television networks ATV and AHaber.
The company’s flagship media resources generate 2.5 billion page views, attracting 56 million unique visitors monthly. While 90% of their audience is from Turkey, they also have visitors from Germany, Russia, the United Kingdom, the Netherlands, France, and the United States.
Business goals
The Turkuvaz Media Group’s primary focus for monetization is closing direct advertising deals. In addition to header bidding technology, the company also employs a video monetization system and delivers mobile accessibility with Android and iOS apps. It follows the Accelerated Mobile Pages monetization model.
To maximize revenue from direct ad sales in Turkey, Turkuvaz Media Group turned to Yandex Ads, which offers supply partners access to first-party demand.
Solution
Results
After partnering with Yandex, Turkuvaz Media Group saw an increase of about 30% in CPMs for Prebid. The company also experienced an 18%-20% increase in fill rates.
Connect with us
Contact us to learn how we can help your business boost yield with our direct demand: prebid@yandex-team.com.