People use map apps to find nearby stores, plot routes to 24/7 supermarkets, and look up shopping centers. With Yandex Geoservices, you can serve users ads while they are planning a route or are already en route. It is a great way to put your business on the map and increase conversion rates.
Take the Turkish discount aggregator Lessy: they have advertised their app through Yandex, and the results speak for themselves.
Company overview
Ads in Geoservices for increased brand awareness
Yandex Maps is a versatile city assistant tool that gives users comprehensive info about nearby businesses, helps them navigate the area, and builds optimal routes.
Yandex Navigator is an app for drivers that, among other things, takes traffic jams and road cameras into account when plotting routes, and also lets users pay for gas without leaving the car.
How does Banner in Geoservices work?
Banner in Geoservices is an ad format in the Yandex Maps and Navigator apps. Clients can use it to advertise products and services to drivers who are en route or just setting out. The banner is shown at the bottom of the screen when a route is being plotted, as well as en route when the vehicle is stationary.
When the user taps the banner, they see the promo details and a call-to-action button encouraging them to get the app.
Also, thanks to its vibrant design, Banner in Geoservices clearly conveys the message to the target audience and makes the brand stick in their mind.
Yandex Maps and Navigator ads brought in a new audience
Just one month following the launch of the banner, there was a notable rise in brand awareness and ad recall among the users who saw the ad compared to those who did not.
We conducted a brand lift study to measure the impact of the banners on key brand metrics, including brand awareness and ad recall.
