Challenge
Meet Suzan Akgeyik from ROIPUBLIC
Solution
To strengthen Carglass’s visibility at the very moment drivers look for glass services, ROIPUBLIC activated Branded Priority Placement in Yandex Navi & Maps search.
Branded Priority Placement lifts a business higher in the app’s search menu for chosen keywords, ahead of organic results. Thanks to this format, Carglass ranked prominently when nearby users typed high-intent queries such as «cam filmi» (window tint) and «otocam» (car glass), instantly standing out from competitors.
The branded listing combined:
- A larger pin featuring the Carglass logo
- An expanded company card with address, hours, and one-tap route generation
- Visibility inside the «Similar places» carousel on rival listings — capturing additional, conquest-style traffic
Because it targets users who are already searching for a specific service, Branded Priority Placement reaches a warm, intent-driven audience and converts attention into store visits.
ROIPUBLIC ran the Carglass campaign continuously for three months, strengthening brand awareness and significantly increasing the number of generated routes to the store.
Results
Meet Cenk İlhan from Carglass
A word from the Yandex Ads team
