Yandex × Brands: Radisson Hotel Group case study

We talk to Irina Tokareva, Area E-commerce manager and Viktor Papko, Display and Media and programmatic activities Lead at Radisson Hotels Group, about marketing activities adjustments that were made during a challenging times for one of the most vulnerable industries of last year and the role Yandex.Direct ad solutions played in helping it’s hospitality clients during the difficult times.