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Easy Monetization

How a mobile puzzle game developer increased ARPU by 77% with Easy Monetization

RAD BROTHERS started monetizing an app with seven different ad networks and wasted no time setting it up.
RAD BROTHERS develops puzzle games for iOS and Android. They monetize their games with ads and are constantly looking for new ways to increase revenue. Let’s look at their experience using Easy Monetization with Pop It Antistress: their popular Pop It and Simple Dimple simulator.

RAD BROTHERS was looking for a way to improve app monetization in a game

They use a lot of different monetization methods in Pop It Antistress, but 95% of their income comes from advertising. This revenue depends directly on how ads are setup and optimized, so the developer spent a lot of time on monetization, time that could have gone towards developing the game and other projects.

RAD BROTHERS understood that they had to stop spending so many resources generating income, and put more into creating and developing apps. That’s why they decided to switch to a new service: Easy Monetization. The service’s experts configured ad units and selected the best advertising networks based on the geography of the developer’s users, including new ones. The initial setup wasn’t the only tool for increasing efficiency and revenue: Easy Monetization also regularly monitored the integration and optimized ad inventory sales.

Advice

You don’t need to be an expert or hire in-house specialists to enable Easy Monetization and start earning from ads in your app. The experts at Easy Monetization take care of everything.

Lean more about Easy Monetization in our news.

Easy Monetization experts analyzed the app and suggested adding more networks to increase revenue. They connected a total of five more and set up each one specifically for the app. As a result, the app started using Unity Ads, ironSource, AppLovin, Pangle, and Mintegral, in addition to the Yandex Advertising Network and AdMob, which RAD BROTHERS had already been using.

Three ad formats were used: banners, rewarded ads, and interstitial ads.

The developer’s income has grown significantly since Easy Monetization was enabled

After three months, they saw the following results:
Oleg Avdienkov
Oleg Avdienkov
Easy Monetization Product Manager
Good results were achieved by increasing the number of networks, monitoring integration and project development dynamics, and constantly optimizing under the new solution.
Konstantin Radchenko
Konstantin Radchenko
RAD BROTHERS Independent Developer

It took four days to switch our mobile game over to Easy Monetization. The service’s experts created ad units for us and connected our game to new advertising networks. They gave us the identifiers we needed and instructions for integration right away. They also took over payouts and optimizing monetization, which we had previously done ourselves. It took us a lot of time and effort: we had to go beyond the nuances of creating games, we had to delve into the ad monetization market.

Easy Monetization let us focus on what we love. Now we have time to develop new apps, and we don’t get sidetracked setting up advertising networks and ad units. We got amazing results, so we gave the Easy Monetization managers three more apps for iOS and Android, and started working on a new project.

Read more:

Enabling monetization in the Yandex Advertising Network helped the mobile game developer to increase the eCPM audience from Russia

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