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Video extensions in Yandex.Direct

Pochta Bank
Case results
+87%
+87%
CTR
–11%
–11%
CPC
+204%
+204%
CR
–71%
–71%
CPA
Client
Pochta Bank pochtabank.ru

Goal

To assess the effectiveness of video extensions — a new way of presenting Text & Image ads in the Yandex Advertising Network and steaming video

Period: June 12–26, 2017

Results

Clicks on video ads were nearly twice as high as the average, and users were twice as likely to apply for credit, which brought the cost of attracting one lead down by 71%.
Video extensions in Yandex.Direct
Video extensions in Yandex.Direct
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