The Yandex Advertising Network in brief
About 152 Media
152 Media is a leader in monetization via header bidding. They have established relationships with demand partners worldwide, bringing the competition to header bidding auctions. Additionally, they offer site auditing so that monetization is 100% efficient, and partners may leverage several other features such as Full Stack Header Bidding, Prebid Adapter, Centralized Dashboard, and Simon IA.
Based in the US with offices in LATAM, the company specializes in monetizing popular websites and platforms across the LATAM region and globally on various topics, including sports media, news, recipes, and extensive media groups. These websites all have a substantial number of monthly and daily active users.
152 Media is a pioneer agency that develops products and solutions to help publishers integrate bidders under Prebid standards.
Business objectives
152 Media’s primary business objective was to increase income from advertising on the various platforms. The company works with different advertising networks and demand partners. Given their broad audience segments in Chile, Yandex contacted 152 Media.
By supplying advertising for 152 Media’s platforms, our involvement increased competition during auctions, which resulted in a growth in CPM. Ultimately, this meant more ad income.
How we worked together
Backed by a proven track record of notable results and cutting-edge advertising technology, Yandex’s strategic partnership with 152 Media has helped the company achieve its key business goal of increasing web traffic monetization revenue.
152 Media has header bidding technology that can be easily implemented into site code. The company also integrates the Yandex Advertising Network via Prebid.js. Yet, this isn’t a one-sided partnership. 152 Media helps Yandex perform Prebid implementations for partner sites through their shared experience, knowledge, and resources. This synergy increased the number of partners in our network and helped manage the inventory.
Results
152 Media used our Prebid and Partner Interface tools to monetize their platforms. Leveraging these tools, 152 Media saw their fill rate spike up 50%, while CPMs for LATAM went up to $0.7, with ad revenue increasing by 25%.
152 Media considers Yandex a key partner due to the notable results we helped them achieve—the success of our partnership with 152 Media motivated others to include Yandex as a bidder. Yandex has become one of the top partners for 152 Media, working across geographies like Chile and Mexico, with the leading portals here — while our Partner Interface tools are primarily used to manage the domains.
Key takeaways
The Yandex Advertising Network has its first-party direct demand — as in direct relationships with advertisers. Additionally, we have products and services that operate internationally and can fill advertising spaces independently.
Most importantly, web publishers striving for additional revenue can work with Yandex through 152 Media if they don’t have Prebid set up. 152 Media will facilitate Prebid implementation for smooth and efficient monetization with Yandex.