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Prebid

Optimizing Monetization With 152 Media

The Yandex Advertising Network in brief

As one of the world’s largest and most profitable advertising networks, the Yandex Advertising Network is part of the broader Yandex ecosystem and represents a global technological powerhouse.

But wait, what exactly is Prebid?
Prebid is a powerful tool that can help publishers increase their revenue potential. It allows multiple bidders to compete for ad space, creating a highly competitive environment that drives up the value of each impression. This framework enables publishers to get the most out of their ad inventory while advertisers are willing to pay more to secure the impressions they need. Prebid is integrated across the site’s advertising blocks to serve ads from various ad networks, including Yandex Advertising Network. With Prebid, publishers can stay ahead of the competition and take their revenue to the next level.

About 152 Media

152 Media is a leader in monetization via header bidding. They have established relationships with demand partners worldwide, bringing the competition to header bidding auctions. Additionally, they offer site auditing so that monetization is 100% efficient, and partners may leverage several other features such as Full Stack Header Bidding, Prebid Adapter, Centralized Dashboard, and Simon IA.

Based in the US with offices in LATAM, the company specializes in monetizing popular websites and platforms across the LATAM region and globally on various topics, including sports media, news, recipes, and extensive media groups. These websites all have a substantial number of monthly and daily active users.

152 Media is a pioneer agency that develops products and solutions to help publishers integrate bidders under Prebid standards.

Business objectives

152 Media’s primary business objective was to increase income from advertising on the various platforms. The company works with different advertising networks and demand partners. Given their broad audience segments in Chile, Yandex contacted 152 Media.

By supplying advertising for 152 Media’s platforms, our involvement increased competition during auctions, which resulted in a growth in CPM. Ultimately, this meant more ad income.

How we worked together

Backed by a proven track record of notable results and cutting-edge advertising technology, Yandex’s strategic partnership with 152 Media has helped the company achieve its key business goal of increasing web traffic monetization revenue.

152 Media has header bidding technology that can be easily implemented into site code. The company also integrates the Yandex Advertising Network via Prebid.js. Yet, this isn’t a one-sided partnership. 152 Media helps Yandex perform Prebid implementations for partner sites through their shared experience, knowledge, and resources. This synergy increased the number of partners in our network and helped manage the inventory.

Results

152 Media used our Prebid and Partner Interface tools to monetize their platforms. Leveraging these tools, 152 Media saw their fill rate spike up 50%, while CPMs for LATAM went up to $0.7, with ad revenue increasing by 25%.

152 Media considers Yandex a key partner due to the notable results we helped them achieve—the success of our partnership with 152 Media motivated others to include Yandex as a bidder. Yandex has become one of the top partners for 152 Media, working across geographies like Chile and Mexico, with the leading portals here — while our Partner Interface tools are primarily used to manage the domains.

Key takeaways

The Yandex Advertising Network has its first-party direct demand — as in direct relationships with advertisers. Additionally, we have products and services that operate internationally and can fill advertising spaces independently.

Most importantly, web publishers striving for additional revenue can work with Yandex through 152 Media if they don’t have Prebid set up. 152 Media will facilitate Prebid implementation for smooth and efficient monetization with Yandex.

Yandex leadership feedback

Julio Saucedo
BDM, Yandex
152 Media plays an important role within the Latin American community, mainly for those companies that do not have the technical capabilities or budget to implement different monetization strategies within their sites using ‘traditional’ platforms. By offering customizable options with timely follow-up and 24/7 support, 152 Media helps identify the best alternative according to the publisher’s needs.
Jorge Magnet
Regional Manager, Yandex Ads
Building solid relationships with partners in LATAM is a crucial aspect of our business. However, we faced specific challenges in our integration with key publishers in a non-mature market where Prebid is either unknown or misunderstood. To overcome these challenges, we partnered with 152 Media. They provided an entry point to optimize our inventory and helped us identify critical factors for better performance, which helped expand our mutual campaigns. Thanks to their expertise, we were able to resolve problems and ease pain points, making our integration with publishers in LATAM much smoother.

Partner feedback

Likewise, 152 Media’s leadership also had positive feedback to share:
Matias Miles
CRO, 152 Media
Yandex is a valuable partner with unique demand, focusing on regions that significantly enhance publisher monetization. Their user-friendly dashboard provides all the metrics for optimization, and their support team offers constant monitoring with recommendations to improve results. Undoubtedly, Yandex is among the top five partners of 152 Media.

Connect with us

Contact us to learn how we can unlock new monetization opportunities for your business: prebid@yandex-team.com.

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