Meet Cinnamon Hotels & Resorts
Cinnamon Hotels & Resorts is a luxury hotel chain with properties in Sri Lanka and the Maldives. They provide luxury accommodations and premium services, including fancy rooms, fine dining, spa treatments, and fun activities.
Cinnamon’s target guests are usually high-income earners or couples looking for unique experiences and amenities in exotic places.
By leveraging Yandex Direct, we were able to effectively penetrate the Russian market, delivering significant growth in both traffic and bookings for our client’s hotels. Through precise audience targeting with tailored search ads, we achieved strong results across our properties in Sri Lanka and the Maldives. This campaign not only enhanced brand visibility but also fostered meaningful engagement with our key customer segment.
Did you face any problems working with the Russian-speaking market?
How did you plan to attract guests using ads?
You used Yandex Direct to promote your hotels. How was it?
Were you satisfied with the results of Yandex Direct campaigns?
The results were great! For our resorts, we got a 271% increase in traffic from the Russian-speaking market just from these ads. The ads also helped with a 23% rise in all bookings. In Colombo, our Yandex advertising led to a 46% increase in website visitors in just the first four months.
We’ve gotten many more Russian-speaking visitors to our website, and more of them are booking stays with us. Yandex Direct has been great for helping us connect with the guests we wanted to reach.
