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Yandex × Brands: MYPROTEIN case study

Founded in 2004, MYPROTEIN is a leading sports nutrition brand, delivering a range of quality products including protein powder, food supplements, high-protein foods, snack alternatives, and performance clothing.

The company entered the Russian market in 2014 and Russia currently ranks in the top 20 countries worldwide and is also the leader in the Northern and Eastern Europe region.

Cooperation with Yandex began in 2017, with a launch of the first advertising campaign in Yandex.Direct. The Yandex media planning department and the international account management team are always there to help with campaign optimization in order to increase traffic conversion, as well as reduce сost of sale.

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