Minimum input and 1051% ROI: Test-driving dynamic ads for ecommerce

M.Video, the chain of electronics and home appliances stores tested Dynamic ads on Yandex search to expand their coverage of keywords relevant to their large product range and increase sales. Dynamic ads can significantly save time since they are generated automatically by Yandex.Direct. The cost of attracting an order via Dynamic ads was 37% lower than the average for Yandex.Direct, and the average ROI came to 1051%.