- Increase number of orders*.
- Decrease CPO.
- Yandex.Direct / Dynamic ads / Smart banners
- Power BI
- Telephonia UIS
July – October 2018 (4 months)
Integrating online and offline sales growth
Step 1. Automate ad creation in Yandex.Direct
Dynamic ads on search and Smart banners in YAN automatically covered their entire product range
Step 2. Add store locations to Yandex.Maps
They added 30 stores in 20 cities to Yandex.Maps and confirmed their ownership of each location
Free impressions for relevant search queries in Yandex.Maps
Step 3. Add products to Yandex.Market
They optimized their price list and set bids in line with the profit margins of goods
Users who visit Yandex.Market generally have an intention to make a purchase. Mosplitka had previously not engaged this channel because of errors in the price list (product feed), which they later optimized. After connecting to Yandex.Market, they adjusted bids for impressions in specific positions based on the profit margins for specific goods. They promoted the bathtub, bathroom furniture plumbing categories.
In 4 months’ time, Yandex.Market was bringing 60% of their total leads.