How a store attracted 75% of their leads via Yandex.Maps, Market and Direct
In the highly competitive tile and plumbing supply market, Mosplitka combined paid and free-to-use Yandex tools to increase their sales and cut their CPL in half. Automatically generated Dynamic ads on Search and Smart banners in YAN covered the store’s entire product range. After adding all possible data to the Yandex Business Directory and carefully responding to customer reviews, the store’s vCards began appearing for relevant queries in the Yandex.Maps block of Yandex organic search results. In addition, connecting to Yandex.Market, optimizing their price list, and setting bid adjustments in line with products' profit margins helped bring 60% more leads. In just 4 months, Yandex tools helped Mosplitka get 75% of all of their leads.