About the client
The developer gave Yandex Advertising Network a try as a tool for monetizing the Russian-speaking iOS and Android audience in third-party mediation. At the beginning of 2022, two highly profitable gaming projects started using the service. We decided to measure the results once a month.
Three ad formats were used:
- Interstitial ads
- Rewarded videos
Ad purchases in January and February were weak in Russia. But by the end of March, the developer had broken even on their investment and was using Yandex in all its other projects. Successful monetization with the Yandex Advertising Network meant Mamboo Games could purchase more ads and attract a new audience to their app.
eCPM (effective price per thousand impressions) — measures ad monetization. In other words, it’s the revenue the customer earns on every thousand impressions.
Advice for publishers
Despite the market redistribution and the drop in purchases in March, working with Yandex gave us a much better feeling about the Russian market. Getting off the ground took no time at all, and we were up and running after one video call with a rep and registering our account. Account managers were quick to provide help when we had technical issues. And since the latest update to the account system was released, working with Yandex is even easier. In the near future, we plan to start using tools to automate advertising settings.