Intro
Looking to optimize your ad monetization strategy? Yandex tools offer the perfect solution. Discover how we recently helped one of our partners, a leading digital advertising publisher network, improve its ad monetization strategy for its set of exclusive websites.
By using Yandex’s cutting-edge advertising tools and network, our partner achieved a 20% increase in Prebid eCPM for total display and native inventory after connecting with Yandex Demand. Keep reading to find out more.
About the Yandex Advertising Network
As one of the largest and most profitable advertising networks in the world, the Yandex Advertising Network is part of the broader Yandex ecosystem and represents a global technological powerhouse. If you’re looking to earn revenue from your website with relevant and verified ads, look no further. By leveraging our cutting-edge capabilities and innovative solutions, you benefit from:
- Personalized advertising and competitive bidding for each impression
- Multiple formats in one universal ad block
- Advanced monetization features that let you:
a) maximize revenue from each advertising space
b) offer relevant content to your audience
c) experiment with ad blocks and increase revenue
About MedyaNet
As Turkey’s leading digital advertising publisher network, MedyaNet operates as an ad sales house within the Demirören Media Group. The company focuses primarily on ad monetization via multiple channels, including Direct Sales, PMPs, Open Auction, Tag Based and Prebid, to monetize its exclusive websites.
MedyaNet has consistently held the position of a leading brand on the Turkish market by pioneering innovative adtech and media solutions. As a tech-savvy company, it both owns and monetizes the largest publishers across various verticals, including news, television, sports, finance, magazines, and more.
Backed by one of the country’s largest media groups, the company leverages Demirören Media’s expansive reach and performance power to maximize its clients ’income with data driven creative solutions as part of the broader customer journey.
- Partnerships
With a portfolio featuring many high-profile clients, MedyaNet collaborates with a variety of partners including multiple demand providers such as Google and other primary demand partners. In particular, MedyaNet has used Prebid technology in its integration with Yandex, a topic we’ll explore in more detail below. - Target audience
While based primarily in Turkey, MedyaNet’s target audience spans multiple verticals, as listed above. - Fun facts
The company provides customized advertising strategies and solutions tailored to its clients’ campaign and content needs — from multi-channel projects and influencer management, to performance marketing, native content, and videos.
Business objectives
Given that ad monetization is MedyaNet’s primary revenue stream, optimizing this strategy is crucial to the company’s success. Therefore, a key business objective included finding reliable demand partners to boost its ad inventory’s fill rate and increase revenue. Crucially, MedyaNet needed a partner that was both reliable in terms of fill rate and could be trusted to meet stringent advertising standards and requirements.
Choosing Yandex as a partner, MedyaNet tapped into a demand source distinguished in the industry for its global reach, innovative solutions, and a robust commitment to ad quality. Yandex sets a high standard in ad quality control, where all ad designs and creatives undergo a rigorous verification process. This ensures that only high-quality ads, compliant with relevant country legislation, are served to publishers. This strategic alliance with Yandex has empowered MedyaNet to enhance its strategy, ensuring both quality and performance, and thereby unlocking new avenues for growth.
Key areas of collaboration
Our solution
We deployed our trailblazing advertising tools to connect our demand to MedyaNet’s ad inventory through Prebid. Additionally, we provided MedyaNet with a partner account in the Yandex Advertising Network Partner Interface. This interface enables MedyaNet to manage several aspects, including inventory mapping, the restriction of unwanted ads, and comprehensive reporting. MedyaNet has the option to use the Partner Interface for self-service or to choose fully managed account support.
- Prebid technology in a nutshell
Prebid is a technology that allows you to embed header bidding — the initial bidding price in an auction — into a website. It serves as a key component of the auction process among demand partners before the ad server is called. How does this work? Multiple partners submit their bids in real time, and the highest bid secures the impression. There are numerous advantages that come with Prebid, including greater competition, higher bids, and added revenue for publishers.