Meet Barut Hotels
Barut Hotels
By effectively leveraging the power of Yandex Direct to strengthen its presence in the Russian market, Barut Hotels achieved remarkable success.
The high-impact ad campaigns offered by Digital Exchange provided direct access to the target audience, and led to the extraordinary increases in conversion rates. We enhanced our brand recognition in Russia and distinguished ourselves in the industry with innovative digital marketing strategies.
Meet Digital Exchange
What goals did you have in mind when launching your ad campaign with Yandex Direct?
What was your target audience?
What was your strategy?
The campaign we run with Yandex Direct included several key elements:
- Accurate targeting: We focused on audiences from major cities in Russia with high demand for holidays in Didim.
- Separate campaigns for new and existing users: Users interested in holidays in Didim but not yet familiar with Barut Hotels were targeted.
- SEO: Ads included ‘Didim hotels,’ ‘Barut Hotels Turkey’ and ‘all-inclusive luxury hotels’ search keywords.
- Eye-catching ad visuals and appealing copy: We featured the hotel’s breathtaking Mediterranean views and expansive beach facilities, enhancing them with compelling phrases like “All-Inclusive Luxury Experience” and “Early Booking Discounts”.
- Focus on conversion: Our ads directed users right to the “Book Now” button.
CEO
The Yandex Direct campaign we executed for Barut Hotels once again proved the power of digital marketing. We achieved a 79.30% increase in revenue and a 193% boost in brand awareness in the Russian market.
Our reservation-focused approach generated over 1,100 clicks on the ‘Book Now’ button, effectively connecting online users with the right messages at the right time. By providing easy access to hotel details we helped speed up the decision-making process. This campaign is a clear demonstration of how ambitious goals can be achieved with the right digital strategies.